PrizePicks taps basketball legends and comedy stars in new social product rollout

PrizePicks has paired Hall of Famers Allen Iverson and Candace Parker with comedic actors Sam Richardson and Drew "Druski" Desbordes for a new commercial campaign centered on “The PrizePicks Feed,” a social feature recently added to the daily fantasy sports platform.

The campaign is part of PrizePicks’ “It’s Good to Be Right” series produced in partnership with advertising agency Preacher. The commercials use sports and entertainment personalities to demonstrate how users can view and copy lineups from other players inside the app.

“We are thrilled to team up with basketball and cultural icons to showcase our new social features, making it simpler than ever to get in on the action with PrizePicks,” said Mike Quigley, Chief Marketing Officer at PrizePicks. “These humorous spots show off that ‘It’s Good to be Right,’ even if that means leaning on the knowledge of your friends.”

The PrizePicks Feed combines player profiles with real-time lineup activity from friends and the public PrizePicks community. Users can view picks and interact directly inside the app, a format intended to move sports discussions from private conversations into the platform.

The feature allows users to copy lineups with one tap, a function that becomes a recurring theme in the cross-promotional ad series.

The feature commercial pairs Iverson with Richardson. In the spot, Richardson copies Iverson’s selections by tapping through The Feed. The script incorporates references to Iverson’s career persona when Richardson attempts to imitate his style, including his well-known headband.

“I have always shared my game with the fans...the crossover, the swagger, the headband,” Iverson said. “This campaign lets me bring that same vibe. It’s about hoops, culture, and me having fun with the fans.”

Other commercials feature Parker with Druski. In one spot titled Original, Druski tries to submit picks before a deadline, and Parker shows him how to copy her selections from The Feed. The segment ends with a visual gag when a passerby wears the same clothing as Druski.

“One thing I know about PrizePicks players is that they know ball and they love to win,” Parker said. “I know a thing or two about winning, and this campaign is all about teaming up and getting in on the action together.”

PrizePicks said Responsible Gaming measures remain a priority as it enters new jurisdictions. In 2025, the operator received iCAP accreditation from the National Council on Problem Gambling (NCPG) for its Responsible Gaming program. The company said it is the first and only fantasy sports operator to earn the certification.

PrizePicks is based in Atlanta, Georgia, and offers skill-based fantasy sports games. The company operates in more than 45 jurisdictions in North America.