Ten betting companies publish first technical glossary for Brazil’s online gaming sector

Ten sports betting and online gaming operators have introduced Brazil’s first Glossary of Technical Terms for Betting and Online Games, a collective effort aimed at clarifying industry language and strengthening cooperation with consumer protection authorities.

The document, developed by Afun, Bandbet, BetBoom, Blaze, Brazino777, F12, KingPanda, Jon Bet, Novibet, and Rei do Pitaco, was officially presented to the senior leadership of consumer protection agency Procon São Paulo (Procon-SP).

The glossary compiles key expressions and concepts commonly used in betting platforms to make them easier for the public and regulators to understand. Divided into four sections, Betting and Markets, Platforms and Accounts, Games and Mechanics, and Policies and Security, the material is designed to simplify technical communication across the industry.

“Our goal is to contribute clear and accessible information about the operation of fixed-odds betting and online gaming,” the operators stated at the end of the document.

The idea for the glossary first emerged during a meeting between betting companies and Procon-SP, where operators discussed the need to make the sector’s terminology more consumer-friendly. The agency welcomed the proposal, viewing it as a tool to support education and awareness initiatives for the public.

At the same meeting, the group stated that it is committed to transparency and responsible conduct, including adherence to government guidelines related to the Bolsa Família program. Companies also outlined plans to improve their communication with players by enhancing website clarity, providing better access to key information, and expanding responsible gaming initiatives.

A major point of discussion was the fight against illegal betting. Operators proposed creating a database of payment methods used by unauthorized websites to help Procon-SP and enforcement agencies curb unlicensed activity and protect consumers.

The companies also raised the possibility of working with Meta, the parent company of WhatsApp, to enable the app as an official customer service channel for licensed operators. The measure would make it easier for users to obtain information, lodge complaints, and receive real-time assistance.

In addition, the sector proposed organizing a series of technical workshops with Procon-SP specialists to improve their understanding of betting operations and terminology. The group also offered to provide access to AMIG’s Responsible Gaming booklet and educational videos for use in Procon’s public awareness campaigns.

Both parties concluded the meeting by addressing the importance of institutional collaboration to create a transparent and secure environment for consumers.

“There is still a great deal of misunderstanding about the terminology and functioning of online betting. This glossary represents an important step toward bringing operators, consumers, and authorities closer together—promoting understanding and responsibility,” said one of the group’s representatives, as reported by Games Magazine Brasil.