Soft2Bet wins SBC award for Industry Innovation of the Year in North America

Turnkey solutions provider Soft2Bet was honored at the SBC Awards Americas 2026 last week, taking home the title of Industry Innovation of the Year in North America.

The award celebrates Soft2Bet's iGaming platform, back-office tools, and MEGA, Soft2Bet's gamification solution. The platform brings casino, sportsbook, CRM, CMS, KYC, payments, risk, promotions and player engagement into a single operating setup, giving operators greater control and reducing the need to manage multiple suppliers.

Soft2Bet said its technology is shaped by local market needs, partner strategy and strict compliance standards, helping operators launch securely, adapt quickly and grow in highly competitive markets.

MEGA adds gamification engines to casino and sportsbook journeys through missions, challenges, rewards, segmentation and player progression. For operators, this supports retention, higher LTV and clearer commercial performance.

Each project is shaped around local player behavior, partner strategy and strict compliance standards, helping operators enter markets and reduce operational complexity.

Andrew Cochrane, Chief Commercial Officer at Soft2Bet, said: "Being recognized by SBC is a direct reflection of the work our team has put into building technology that supports operators in highly competitive markets.

"As we develop across North America, our goal is to show partners how Soft2Bet's technology can support stronger engagement and growth while meeting rigorous compliance standards."

MEGA is Soft2Bet's proprietary, API-driven gamification solution that allows operators to integrate missions, rewards, and player progression into their platforms. This targeted approach deepens user engagement, significantly lifts retention, and maximizes LTV to ensure long-term commercial profitability, the company added.