North American sports entertainment operator PrizePicks has rolled out new social features on its app, described as designed to change how fans interact with one another, celebrities, and the PrizePicks community while following live sports.
The update integrates the company’s recently launched player profiles with a new interactive hub called The Feed, which allows users to see and engage with picks made by others in real time. The addition marks PrizePicks’ latest step in blending social media dynamics with fantasy sports gameplay.
"We're advancing the daily fantasy sports world forward into its next phase, blending how fans socialize online with how they root for their favorite players on gameday," said Dylan Cooper, PrizePicks Senior Vice President of Product. "These social features create an interactive experience that allows players to build lineups, ride with their favorite celebrities and flex their knowledge with their friends, all within the PrizePicks app."
Through The Feed, users can now search for and follow friends using player profiles, which display unique usernames and lifetime statistics. This social layer allows players to discover and connect with others across the PrizePicks community, creating a more interactive experience within the platform.
Another major addition enables users to copy lineups directly from The Feed and join their friends, influencers, or other users in real time. Lineups can be reacted to with likes or dislikes, and the copied selections can be added to a player’s own lineup builder.
PrizePicks has also introduced new sharing tools that allow players to generate links to their profiles or lineups for posting on social media. These links give users the option to showcase stats, share their picks before games, or invite others to participate by replicating their entries within the app.
The company said these updates are part of its effort to make fantasy sports more interactive and community-driven, turning what was once a solo activity into a shared social experience.
As PrizePicks continues to expand its presence across new U.S. markets, the company reaffirmed its focus on responsible gaming. In 2025, PrizePicks received iCAP accreditation from the National Council on Problem Gambling, becoming the first and only fantasy sports operator to earn the certification.