iGB Affiliate Barcelona expands by nearly 20% under "Find your EDGE" creative

Clarion Gaming has unveiled 'Are you ready to find your EDGE?' as the creative driving the international comms campaign in support of iGB Affiliate Barcelona, to be held 20-21 January 2026, at the Fira Barcelona Gran Via. 

iGB Affiliate Barcelona 2026 is gearing up to welcome a record number of industry professionals, with organizers confirming that next year’s show will be almost 20% larger than the 2025 edition. The event will bring together over 11,000 affiliate professionals from across the global iGaming industry.

Themed around the question “Are you ready to find your EDGE?”, the 2026 campaign highlights the event’s role as a platform for innovation, networking, and growth in an increasingly competitive marketplace. The show will host more than 200 exhibitors, offering what organizers describe as the single largest concentration of iGaming solutions designed to give operators a first-mover advantage.

Naomi Barton, Portfolio Director of iGB Events, said that iGB Affiliate Barcelona continues to play a crucial role in connecting and advancing the affiliate ecosystem.

“Major industry events such as iGB Affiliate Barcelona fulfil a number of important roles, not least the ability to connect, innovate and stay ahead of the curve and of course to do business,” she said. “The changing landscape for affiliates and affiliate programs means that it is more critical than ever before to engage with the industry in its entirety.”

Barton noted that the surge in exhibitor demand has been a driving force behind the expansion. “Increased demand for exhibition space means that the 2026 edition will be nearly 20% bigger than in 2025 and will constitute the largest affiliate gathering in the world,” she said.

“No other event brings the entire iGaming ecosystem comprising operators, game providers, tech vendors, and affiliates—all under one roof.”

Covering 17,815 square meters across Halls 8.0 and 8.1 at Fira Gran Via, the 2026 event marks an increase from last year’s 14,991 square meters and almost doubles the footprint of the 2022 edition, which spanned 9,153 square meters. The expansion showcases interest from both returning exhibitors seeking to increase their visibility and new participants drawn by the event’s business potential.

“The opportunities to build new business, strengthen key partnerships, and form new trust-based relationships are unique to iGB Affiliate,” Barton added. “we are expecting to welcome 11,000+ affiliate professionals to Barcelona in January all with a shared ambition to immerse themselves in the future of iGaming and start the year with a competitive edge.”

Affiliates and industry stakeholders can now register for complimentary entry here.