DELULU Gaming names SOFTSWISS strategic technology partner for London soft launch dinner

DELULU Gaming has named SOFTSWISS its strategic technology partner for its soft launch dinner in London. The private event will introduce DELULU Gaming to a curated circle of C-level iGaming leaders, supported by SOFTSWISS’ technology expertise and trusted partner ecosystem.

The company called the collaboration "an important step in entering the market with the right foundation: bold content, trusted technology, and clear relevance for operators."

The Soft Launch is designed as an early introduction of DELULU Gaming, bringing together C-level industry leaders. Created in partnership with SOFTSWISS, the event will serve as a private networking experience focused on new content, technology, and industry partnerships.

"Having SOFTSWISS as a Strategic Technology Partner strengthens the purpose of the evening: connecting a new-generation game studio with the key industry stakeholders shaping the future of iGaming," the company said in a statement.

The dinner will take place alongside iGB London, promising "a touch of the Amalfi Coast in the heart of London, Stefano Tortelli's menu, and an exceptional guest list."

Arthur Sheikhaliev, CEO of DELULU, commented: “We've always known the kind of experience we wanted to bring to players. Now we're excited to introduce that vision to the industry, exchange ideas with the people driving the market forward, and build partnerships that create value.

"We’re delighted to have SOFTSWISS alongside us as a strategic technology partner as we take this important step to the market.”

Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator, stated: "Successful growth in iGaming relies on great content, reliable technology, and trusted partnerships.

"At SOFTSWISS, we are committed to helping content providers and operators grow together. DELULU enters the industry with bold content and a distinctive approach to player engagement, and we’re proud to support the studio.”

Attendance at the event is by invitation only. To express interest in joining the DELULU x SOFTSWISS Soft Launch Dinner, register via this link: https://bit.ly/4uzT8dR

More opportunities to meet the DELULU team

To support its launch, DELULU Gaming has already planned its participation in key events throughout the rest of 2026. 

The team will make its first public appearance as DELULU Gaming delegates at iGB London, offering partners and industry professionals an opportunity to meet the people behind the brand and get a first look at what the studio is building.

Visitors will also have an opportunity to learn more about the studio's first titles, upcoming releases, and plans for the months ahead. Operators and aggregators interested in integrating DELULU content are welcome to connect with the team directly. Meetings are already available both online and during iGB London.