Online payment solutions company AstroPay announced Tuesday the launch of a Visa prepaid card in Peru issued by Tebca Perú, which will allow users to make purchases at any e-commerce store that accepts Visa. The launch is part of the company's growth plans and ambition to "empower" customers, especially those without a bank account, to access the digital economy and engage in online transactions.
"AstroPay launched the Visa debit card issued by Tebca Perú for their existing and new users offering a very simple, secure, and convenient experience to enter the financial system," the company noted. Users will be able to activate and use the prepaid card instantly without any charge, pay in any online merchant that accepts Visa, and the card also comes with benefits including cashback.
In a press release, the company said that Peru is "a key target" for it due to the rapid growth and developments in the payments industry, as well as because of the wide acceptance of Visa across the country. The Visa prepaid card will allow users to shop on any site that accepts VISA across the globe and users will be able to pay in both American dollars and Peruvian Soles.
"AstroPay plans to expand its prepaid card product across a range of territories, having previously launched this product in the UK, now Peru – their next objective will be to expand across the rest of Latin America, targeting Brazil, Mexico, and Argentina," the company added.
Guillermo Dotta, CTO & Chief Product Officer of AstroPay, said: "It is a great time for AstroPay to strengthen its position as a key player in Peru's growing payments industry. Standing on our existing operations in the country, we are not only offering our existing and new users a simpler experience with their finances but also creating a frictionless experience for unbanked customers looking to enter the financial system."
"This launch is part of our continuous effort to deliver simple, safe, and convenient solutions tailored to meet the needs of our loyal customers in all of Latin America," Dotta further commented.
For his part, Gilberto Chaparro, General Manager for Visa Peru, commented: "At Visa, we work with fintechs around the world to transform the digital payments industry and offer more and more people and businesses the benefits of digitalization. We celebrate our work with AstroPay, with whom we developed a solution that will enable more Peruvians to have access to fast, secure, and convenient payments."
"Likewise, the creation and implementation of innovative payment solutions, hand in hand with fintechs, allows us to contribute to the development of a more inclusive economy in the country," the executive concluded.
The company has confirmed its attendance at the upcoming ICE London 2023, set to take place at the ExCel London, on February 7-9. At booth N9-440, the company will showcase its payments products and solutions.