SOFTSWISS's new Referral System helps partners attract 6,000 players in one month

SOFTSWISS's newly launched Referral System has helped operators acquire 6,000 players within one month of launch, while reducing acquisition costs by more than 1 million euros, according to the first performance results shared by the iGaming solutions provider.

The feature, built into the company’s Casino Platform, allows existing players to generate unique referral codes, share them with others, and earn bonus rewards when new users register and make deposits.

The Referral System aims to turn existing players into an acquisition channel. The system operates entirely within the platform, without requiring separate landing pages, tracking links, or third-party tools, the company said.

Operators can configure reward conditions, including bonus amounts for registration and deposit milestones, minimum deposit thresholds, and wagering requirements. Players are able to track their referral activity directly in the casino interface.
 
More than half of Casino Platform clients have already adopted the referral system, with the most active operator generating up to 6% of total site traffic through referrals alone, without paid media spend.

“For operators, the value goes beyond cost savings. Referrals add an effective word-of-mouth channel that works alongside existing marketing. A player who joins on a friend's recommendation already trusts the brand and is more likely to stay and deposit,” said Suren Vardanyan, Head of Sales at SOFTSWISS Casino Platform.

Operators can monitor referral performance through a dedicated back-office page that tracks usage of referral codes, fulfilment of reward conditions, and bonus payouts.

The referral system rollout follows a series of product updates across the company’s portfolio, including the recent launch of its Prediction Markets Platform, aimed at enabling operators to expand into event-based wagering.