Pragmatic Play rolls out Missions feature to expand gamification tools for slot operators

iGaming content supplier Pragmatic Play has launched Missions, the latest addition to its Enhance gamification portfolio that introduces personalised challenges across its range of slots.

Designed to drive engagement and retention, Missions enables operators to create campaigns in which players complete objectives to win instant prizes. Campaigns can include up to 50 missions, offering flexible promotional structures that can be configured by operators to run individually or simultaneously.

Players can track the progress of each campaign through a dedicated interface. Campaigns may also include an optional daily reset for up to 14 days, allowing scores to reset, prizes to refresh, and missions to be replayed multiple times.

As part of the Enhance suite, Missions further strengthens Pragmatic Play's portfolio of promotional tools designed to engage players in new ways, the company stated.

Sharon McHugh, Director of Public Relations at Pragmatic Play, said: "Missions elevates the player experience by enabling Pragmatic Play partners to offer personalised challenges across our entire range of slots. This adds a new element of gamification for players, whose engagement can lead to additional daily rewards in their favourite games."