Soft2Bet shortlisted in four categories at EGR B2B Awards 2026

B2B iGaming platform provider Soft2Bet has been shortlisted in four categories at the EGR B2B Awards 2026.

The company’s nominations include:

• Innovation in Mobile,
• Innovation in Casino Software,
• Full Service Platform of the Year (over 5 years),
• Individual Achievement Award for Yoel Zuckerberg, Chief Product Officer at Soft2Bet.

The shortlist highlights Soft2Bet’s continued focus on developing technology and tools designed to help operators improve performance in competitive regulated markets, the company said. Its B2B platform combines a mobile-first user experience with localisation, compliance capabilities, and engagement tools aimed at supporting faster launches and improved acquisition, conversion, and retention outcomes.

A key component of the platform is MEGA, Soft2Bet’s proprietary gamification engine. It introduces missions, challenges, and progression systems for casino and sportsbook products, and integrates with CRM, payments, content, and risk tools to support personalised player experiences.

The company’s nomination for full-service platform of the year reflects its end-to-end offering, which enables operators to deploy scalable solutions tailored to local market requirements. Soft2Bet said the balance between user experience and operational flexibility remains central to its product strategy.

Andrew Cochrane, Chief Commercial Officer at Soft2Bet, commented: “Being shortlisted in four categories at the EGR B2B Awards 2026 is strong recognition for the work our teams are doing across product, technology and commercial delivery.

"We are focused on giving operators technology that is intuitive, flexible and built for the demands of highly competitive markets. It is also great to see Yoel recognised in the new Individual achievement award category, well deserved.”

The nominations add to Soft2Bet’s recent industry recognition, following its win at the EGR Europe Awards 2026 for European Casino Platform Supplier, reinforcing its position in the B2B iGaming technology sector.