Square in the Air joins NYCE Marketplace, expanding creative and media capabilities for iGaming brands

Square in the Air has joined the NYCE Marketplace, bringing its multi-award-winning marketing expertise to a broader network of operators and suppliers across sport, betting, and online gaming.

Known for its work across some of the industry’s most competitive markets, the agency is set to strengthen NYCE’s offering in brand positioning, media visibility, and creative execution. As competition intensifies and attention becomes harder to earn, the ability to combine strategy, storytelling, and distribution has become a defining advantage.

What is Square In The Air?

Square in the Air operates at the intersection of brand, media, and performance. With the addition of a dedicated creative function, the agency supports companies in shaping identity, building campaigns, and delivering content that resonates across platforms.

Its work spans the full marketing spectrum. From defining brand narratives and producing visual assets to managing media relationships and amplifying presence through social and influencer channels, the company helps create ideas that connect and campaigns that perform.

This includes creative development that translates insight into clear positioning, PR and media strategies that build credibility in competitive markets, and social execution that keeps brands visible in an always-on environment.

The agency also supports partnerships and sponsorships, helping brands align with the right audiences while delivering content production that reflects how modern users consume information across video and digital channels.

In parallel, affiliate-focused content strategies allow brands to reach player-driven audiences through trusted platforms, combining engagement with measurable commercial impact.

"In an industry where visibility alone is not enough, Square in the Air’s approach is rooted in relevance and consistency. Campaigns are designed not only to reach audiences but to stay with them, building familiarity and trust over time," NYCE said.

This becomes particularly important for operators and suppliers navigating regulated markets, where messaging, compliance, and differentiation must work together. By combining creative direction with deep industry understanding, the agency enables brands to communicate clearly while maintaining the flexibility to scale across regions.

Why it matters to gaming operators and suppliers

"Square in the Air’s recent success reflects a broader shift in how iGaming companies approach growth. By bringing creative, media, and content expertise into the Marketplace, NYCE continues to build an ecosystem where operators and suppliers can access not only technology but also the strategic capabilities needed to compete in a fast-moving industry," officials said.

As part of the NYCE Marketplace, Square in the Air is now accessible through a structured and curated framework designed to simplify how operators and suppliers discover, evaluate, and engage with partners.

NYCE facilitates direct access to vetted providers, supports introductions to the right stakeholders, and helps guide conversations from initial exploration through to commercial alignment.

The focus is on removing friction from the process while ensuring that partnerships are built on clarity and fit, not guesswork. All of this is delivered without added cost layers, allowing both sides to engage transparently and efficiently.

Accessing Square in the Air via NYCE provides a more structured path from initial discussion to campaign execution, supported by guided evaluation and alignment with creative and media strategy requirements. To request an introduction or explore Marketplace engagement, contact [email protected].