SOFTSWISS wins Best Marketing Campaign 2025 for ‘Hungry for Success’ initiative

iGaming solutions provider SOFTSWISS has won the Best Marketing Campaign 2025 title at the SiGMA Central Europe Awards for its ‘Hungry for Success? Dive in with SOFTSWISS’ campaign. The award recognises outstanding creativity, innovation, and execution in marketing campaigns that drive measurable engagement and have a significant industry impact.

The campaign made its debut at ICE Barcelona 2025, where SOFTSWISS introduced the image of a shark as a "symbol of its strength, precision, and the drive to stay ahead". The company says the initiative aims to encourage partners to ‘dive in’ and grow together with SOFTSWISS, reinforcing the brand’s position as a technology leader in iGaming.

Alongside an interactive stand experience, the campaign featured a collaborative art performance by Spanish street artist Slim Safont, who created a shark mural live at the entrance of the expo venue. This activity reinforced the campaign's message, allowing visitors to interact with the SOFTSWISS brand.

Across digital channels, ‘Hungry for Success’ also achieved strong results, delivering visibility and engagement on LinkedIn, Instagram, and Google Ads. The campaign "outperformed expectations in terms of impressions and reach, while earning outstanding participant feedback for its creativity and execution," the company noted. 

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shared: “Hungry for Success isn’t just a campaign – it’s our mindset. It captures who we are as a brand: ambitious, brave, and determined to lead. Winning at the SiGMA Central Europe Awards proves that when creativity meets clarity and conviction, it resonates and delivers real results.”

Earlier in 2025, the company received the Best Marketing Campaign award for its ‘Cheers to 15 Years’ anniversary concept at SiGMA Africa. Later in the year, SOFTSWISS earned double recognition at the EGR Marketing & Innovation Awards.

The team was named Marketing Team of the Year for its creative use of data and technology, while Valentina Bagniya, CMO at SOFTSWISS, was honoured as B2B Marketer of the Year.

Expanding its influence, SOFTSWISS has released the 2026 iGaming Trends Report, the fourth edition of its annual data-driven study. The ebook provides fresh insights into the industry’s future for operators, suppliers, and industry stakeholders.