G2E Las Vegas 2025 releases official 25th anniversary report with record attendance and greater prominence of iGaming

G2E Las Vegas has released the official report on its 2025 edition, held October 6–9 at The Venetian Expo, putting hard numbers to the scale of the event: around 25,000 industry representatives — including executives, operators, suppliers, regulators, investors, and consultants — traveled from more than 120 countries, regions, and territories.

The exhibition hall, open October 7–9, brought together nearly 400 exhibitors across more than 263,000 square feet of floor space, in an edition that also marked the 25th anniversary of G2E.

The report highlights the diversity of attendees: commercial and tribal operators, iGaming platforms, sports betting operators, game studios, technology companies, payments specialists, strategic consultants, and regulatory bodies. One key data point: 75% of attendees had purchasing authority or direct influence over buying and strategic decisions, underlining the event’s weight on the global gaming calendar. In the overall mix, 40% were operators, 25% were suppliers and manufacturers, and the remaining 35% were investors, regulators, and professionals connected to specific verticals within the sector.A meeting space that drove launches and deals

Activity on the show floor underscored the industry’s momentum, with a broad mix of suppliers showcasing new generations of slots and cabinets, iGaming platforms, sports betting solutions, management tools, payment technologies, and data-driven innovations. The exhibit area once again operated as the main business hub of the show, concentrating product launches, demonstrations, and a large share of the commercial meetings held during G2E 2025.

The quantitative results were equally strong: 13,055 leads generated, an average of 37 contacts per exhibitor, and 55% of visitors converted into leads for at least one company. Statements included in the report — from companies such as Novomatic and Ainsworth Game Technology — underscore the intensity of the traffic and G2E’s importance as the place to unveil new products and negotiate portfolios for the coming year.

Global participation and an updated snapshot of the sector

The official document details where attendees came from: in addition to all 50 U.S. states — with Nevada, California, New York, Texas, Illinois, and Florida most represented — the show welcomed visitors from some of the world’s most relevant gaming markets, including Canada, the United Kingdom, Mexico, Australia, Taiwan, Malta, Puerto Rico, Japan, Argentina, and Spain. This global profile was reinforced by the wide range of business areas present, from casino operations and strategic consulting to finance, marketing, IT, regulation, and sports betting.An expanded education program and more than 330 expert voices

The educational content at G2E 2025 once again played a central role. With more than 100 sessions and 330 speakers, the agenda explored trends in land-based and online operations, emerging regulatory frameworks, the evolution of iGaming, sportsbook growth, payments modernization, data use, cybersecurity, technological innovation, and marketing strategies.

The program combined strategic presentations, analytical panels, technical talks, and curated networking sessions. According to the organizers, the goal was to provide a comprehensive view of how the industry is evolving and which growth drivers are likely to shape the coming years, in an environment that demands regulatory adaptability, ongoing tech investment, and an increasingly sophisticated understanding of players.

G2E Dealer Championship debuts in the United States

One of the milestones highlighted in the report is the first-ever U.S. edition of the G2E Dealer Championship, which brought together 34 dealers from different jurisdictions to compete for the title of Best Dealer in America. The competition, which has been a fixture at international editions of G2E, added an extra attraction to the 2025 program and put the spotlight on table personnel and their role in the brick-and-mortar casino experience.

iGaming Hub and spaces designed to connect the industry

In line with the sustained growth of online gaming, G2E expanded its iGaming Zone and, for the first time, introduced the iGaming Hub, an area that served as a meeting point for operators, platform providers, regulators, and specialists in the digital segment. The hub hosted demos, discussions, and meetings focused on the evolution of online casino, omnichannel integration, and expanding regulatory frameworks.

The show also featured more than 15 dedicated networking activities, including exclusive lounges, themed meetings, and social events. Among these initiatives, The Strip stood out — a space designed to echo the spirit of Las Vegas, with activations, showcases, and informal meeting areas intended to facilitate business conversations in a less structured setting.

Media impact and presence on digital platforms

The report also details the event’s editorial reach: 10.1 billion impressions across print and digital media, with coverage from AP News, CBS News, Yahoo Finance, Yahoo Sports, ESPN, Business Insider, Slate, CDC Gaming, and local Las Vegas outlets, among others.

On social media, G2E recorded 12.6 million impressions, 17,700 engagements, and 1,675 new followers between June and October 2025. According to the organizers, these figures reflect the event’s expansion as a year-round communication platform, extending beyond the show dates. The digital community now includes more than 15,900 followers on LinkedIn, 10,800 on X, and 9,300 on Facebook.

A balance that consolidates trends and looks ahead to 2026

The official balance presented in the post-show report captures an edition that combined record attendance with an agenda centered on technology, digitalization, and integration between land-based and online operations. The growth of the iGaming Hub, the introduction of the Dealer Championship, the depth of the education program, and the volume of commercial activity all contributed to an edition that functioned as an up-to-date map of the global gaming landscape.

The organizers confirmed that the next G2E will return to The Venetian Expo from September 28 to October 1, 2026, once again anchored by its education programs and exhibition floor as the main pillars for bringing together the international gaming community under one roof.