Gamecheck named headline sponsor of ICE Barcelona's Sustainable Gambling Zone

Gamecheck has been named headline sponsor of the Sustainable Gambling Zone at ICE Barcelona, strengthening its profile at one of the industry’s flagship safer gambling showcases.

Gamecheck, which uses blockchain-based technology to allow operators to verify the legitimacy of games hosted on their platforms, described the Sustainable Gambling Zone as a leading forum for advancing player protection and safer gambling practices.

Gamecheck founder James Elliott commented: “The Sustainable Gambling Zone has been at the forefront of developments impacting safe gambling, and through our sponsorship, we will be demonstrating our unwavering commitment to player protection and improving the overall safety of iGaming.”

“The sponsorship aligns our brand values with the industry's most respected player protection initiative, while also providing the ideal environment to showcase how we actively protect players and operators from fraudulent game implementations,” he added. 

Elliott said Gamecheck’s approach to player protection is based on practical and verifiable measures rather than theory. “We're not talking about player protection in theoretical terms,” he said. “We provide operators with the tools they need to prove they are offering legitimate, fair gaming experiences and to protect their brands from being undermined by fake or manipulated games.”

Highlighting ICE’s long-standing role in promoting sustainable gambling, Elliott noted: “Since its inception in 2018, many conferences have introduced similar initiatives, but ICE remains the undisputed leader in this space.” He added that “the depth of content, the calibre of stakeholders and ICE's unstinting commitment to advancing the sustainable gambling agenda year after year make it the natural home for innovations that genuinely prioritise player welfare.”

Elliott also emphasised that sustainable gambling represents both a regulatory and commercial imperative for the industry. “The threat posed by the black market is becoming increasingly significant for the industry,” he said. “While sustainable gambling requirements can initially appear burdensome, they represent the most viable path for the industry to thrive in the long term. By committing to these principles, operators build consumer trust and reduce regulatory risk.”

“From a pure business perspective, the cost of not prioritising sustainable gambling far outweighs the cost of compliance,” he added.

Looking ahead to ICE Barcelona, Elliott commented: “Whether you're an operator worried about cloned versions of your games, a supplier seeking to protect your intellectual property, or a platform looking to differentiate itself through verified fair play, Gamecheck offers a solution.” He added: “Every operator that commits to game verification makes the entire ecosystem safer and more trustworthy for players.”

The Sustainable Gambling Zone is one of the most prominent features on the ICE show floor, occupying a central location between halls 4 and 5 at Fira Barcelona Gran Via, and bringing together technology providers, charities, and regulators to examine developments in safer gambling and player protection.

Gamecheck will be exhibiting at Pod SG21 within the Sustainable Gambling Zone, where it will showcase how its technology helps protect brands, safeguard players, and support the integrity of the online gaming ecosystem. The event takes place at Fira Barcelona Gran Via from January 19–21, 2026. To register, visit this link.