Hard Rock Bet secures multi-year sponsorship with Tampa Bay Buccaneers

The NFL's Tampa Bay Buccaneers have announced a new multi-year partnership with Hard Rock Bet, making it the official sportsbook of the team. The agreement will see the brand, Florida's sole legal sportsbook, engage with fans of the team on gameday through VIP access, in-app promotions, and live stadium activations.

The deal adds the two-time Super Bowl champions to the operator’s list of sports partners in the state, which includes the Miami Dolphins, Jacksonville Jaguars, Miami Heat, Florida Panthers, and Daytona International Speedway.

Operated by the Seminole Tribe, Hard Rock Bet is the only authorized online sportsbook in Florida and is also available in eight other US states, most recently launching in Colorado in July 2025.

Hard Rock Bet will be recognized as a Pewter Partner, the highest partnership tier in the Buccaneers’ sponsorship program. The agreement includes signage at Raymond James Stadium and features in digital, customer relationship management, and social media campaigns throughout the season.

Through the partnership, Hard Rock Bet Sportsbook players will gain access to exclusive promotions and “money can’t buy” experiences during home games, along with VIP entry to Buccaneers off-site events. Promotions will be available both in the stadium and on the Hard Rock Bet Sportsbook app.

Buccaneers Chief Commercial Officer Atul Khosla said: “We’re always looking for ways to enhance the gameday experience and evolve with the needs of our fans. With sports betting becoming an increasingly exciting part of the entertainment landscape, Hard Rock Bet has quickly emerged as an essential gameday touchpoint for our fans.

"This partnership brings the best of both worlds — exclusive opportunities and unique in-game app experiences — giving fans more ways to engage, whether they’re watching from home or cheering from their seat at Raymond James Stadium.”

Hard Rock Bet spokesperson Nick Menas said the Buccaneers have been one of the most-bet-on teams on the operator’s platform. “This partnership will elevate the way fans connect with the Buccaneers and bring our players closer to the action through exclusive experiences and unparalleled access,” Menas said.

“We’re seeing the excitement around the team in the app — as the Buccaneers are among our most heavily bet teams — and are confident we’ll continue to see that level of engagement and enthusiasm throughout the partnership," he added.

The operator will have a presence on Bucs Beach, the stadium’s beach-themed activation area, for select games starting with the team’s 2025 regular season home opener in Week 3 against the New York Jets. Bettors in Tampa can also wager on the Buccaneers at the Hard Rock Sportsbook and kiosks inside the Seminole Hard Rock Hotel & Casino Tampa.

In addition to team sponsorships, Hard Rock Bet works with brand ambassadors, including NASCAR Hall of Famer Dale Earnhardt Jr. and soccer player Lionel Messi.