Hard Rock Bet launches online sports betting in Colorado

Hard Rock Bet is now live in Colorado, becoming the ninth state to offer Hard Rock's online platform. The brand is the first new operator to enter the Colorado market since January 2024.

To attract new users, Hard Rock Bet is offering a welcome bonus: Bet $5, Get $150 in Bonus Bets instantly.

“Hard Rock Bet Sportsbook is bringing an exciting new experience to Colorado players with deep betting markets on all major sporting events plus local favorites like table tennis and MMA,” said Matt Primeaux, Hard Rock Bet’s Executive Managing Director – President & Chief Revenue Officer.

“With our top-rated platform, weekly Legendary Reward Drops, and integration into Unity by Hard Rock, we’re confident that Coloradans are going to love the Hard Rock Bet Sportsbook experience,” Primeaux added.

The app holds a 4.9-star rating in the App Store and touts fast deposits and withdrawals, simple navigation, and parlay betting across a wide range of sports, including football, basketball, hockey, baseball, soccer, tennis, and golf.

Players can earn rewards like bonus bets, parlay insurance, and loyalty points redeemable for merchandise, concerts, dining, and hotel stays at Hard Rock locations through the Unity program.

Colorado currently has 14 sportsbooks operating within the state, including Bally Bet, bet365, BetMGM, BetMonarch, BetRivers, Caesars, Circa Sports, DraftKings, ESPN Bet, Fanatics, FanDuel, Hard Rock Bet, SBK Sportsbook, and Sporttrade.

Several betting options are available on Hard Rock Bet involving the state's professional sports teams. The Denver Broncos are +1750 to win the AFC, +300 to win the AFC West, and +3000 to win Super Bowl 60. The Denver Nuggets are +800 to win the NBA title and +525 to win the Western Conference. The Colorado Avalanche are +900 to win the Stanley Cup.

In addition to Colorado, Hard Rock Bet also operates in Arizona, Florida, Illinois, Indiana, New Jersey, Ohio, Tennessee, and Virginia.