EGT Digital partners with Optimove to deliver real-time CRM in iGaming

EGT Digital has partnered with CRM company Optimove to integrate its Positionless Marketing Platform into the X-Nave platform to enable real-time and personalized player engagement for iGaming operators.

The integration will enable operators to leverage AI-driven marketing capabilities, streamline campaign deployment, and enhance player retention through intelligent, data-driven engagement. The company sees the move as a major advancement in its offering across casino, sportsbook, and lottery verticals.

"Partnering with Optimove and integrating their Positionless Marketing Platform into our X-Nave system marks a significant leap forward for our ecosystem," said Georgi Mihaylov, Deputy CEO at EGT Digital. "It arms our operator partners with the intelligence and agility they need to craft personalized, real-time experiences that boost retention and long-term player value.”

Optimove’s Positionless Marketing approach breaks down silos and empowers
marketers to act swiftly and autonomously, aligning with EGT Digital’s commitment to providing flexible, scalable solutions across casino, sportsbook, and lottery verticals.

"EGT Digital is pushing the industry forward with an agile and future-focused platform," said Motti Colman, VP Revenue, Gaming at Optimove. "Together, we're enabling operators to unlock the full power of Positionless Marketing, giving every marketer the ability to analyze data, generate creative assets, and launch self-optimizing campaigns without waiting on anyone else."

The partnership promises significant benefits for X-Nave users, including enhanced personalization, faster campaign execution, and maximized player lifetime value through real-time optimization and AI-driven insights.