SCCG CEO Stephen Crystal named ambassador for SiGMA North America 2026

Stephen Crystal, Founder and Chief Executive of SCCG Management, has been named one of 10 industry ambassadors for SiGMA North America 2026, the event's inaugural edition in Mexico City.

The summit is scheduled to take place from Sept. 1 to 3 at Centro Banamex and is expected to attract 4,000 delegates, 1,000 operators, more than 150 speakers, and over 200 exhibitors and sponsors.

The ambassador program recognizes executives and industry leaders from across North and Latin America who will support the event's positioning as a regional hub for the iGaming sector. Crystal joins a group of ambassadors that includes representatives Javier Troncoso (InsightPlay.ai), David Fica (Land Vegas Group), Fellipe Fraga (Stellar Gaming), Iliana Maria Pineda Echeverri (Wplay), Fernando Garita (Kabata Group), Juan Pablo Barahona (BETBY), Elizabeth Maya Cano (Cornazar), Gonzalo Perez (Apuesta Total), and Rosa Ochoa (Blue Global Gaming).

"Mexico City is the right location and the right moment for a summit of this scale," Crystal said. "Latin America's gaming markets are maturing rapidly, regulatory frameworks are taking shape across the region, and the companies operating in these markets need a dedicated forum that bridges North and South."

Crystal is also scheduled to participate in a panel discussion on the second day of the conference titled "Regulation and Revenue: Dissecting North America's State and Provincial Affiliate Ecosystem", which will examine the evolution of affiliate structures in regulated gaming markets.

SiGMA North America marks the group's first event in Mexico City and follows the BiS SiGMA South America conference held in Sao Paulo earlier this year. The two events provide regional gathering points for stakeholders across Spanish-speaking and Portuguese-speaking gaming markets in the Americas.

The Mexico City summit will be followed by the SiGMA Affiliate Retreat in Cancun from Sept. 4 to 6 and Affiliate World Americas in Cancun from Sept. 7 to 8, creating a series of industry events focused on affiliate marketing and business development.

The three-day conference is set to feature a trade exhibition, conference sessions, the SiGMA Pitch North America startup competition, the SiGMA North America Awards, networking events and VIP programming.

SCCG Management operates in more than 50 jurisdictions and provides advisory and business development services across sports betting, iGaming, tribal gaming, payments, media partnerships and international market expansion.