EEGS webinar to address Google AI search impact on iGaming affiliates

The EEGS Webinar Series will hold an online session on June 25 at 14:00 CET, focusing on the implications of Google’s AI-driven Search changes for iGaming brands, affiliates, operators, and providers.

The webinar, titled “What Google's AI Search Evolution Means for iGaming Brands and Affiliates,” will feature Uliana Korobeynikova, an iGaming PR and communications strategist with more than eight years of experience in content, communications, partnerships, and brand strategy.

The session comes as Google expands AI Overviews, AI Mode, conversational queries, and zero-click answers across Search, a move the company has described as the biggest change to Search in 25 years. For the iGaming industry, the changes could affect how users find information, compare brands, and move through acquisition channels.

The discussion will address how AI-generated answers may influence the traditional affiliate funnel, including potential effects on affiliate traffic, brand visibility, player acquisition, and the commercial relationship between operators, affiliates, and providers.

The webinar will also cover why Google’s AI Search update differs from previous algorithm changes, what operators can do to strengthen brand authority and trust, and how providers can prepare for increasing acquisition pressure.

Other topics will include the growing role of credible content, licensing visibility, and responsible gambling compliance as search results become more AI-driven. The session is designed for affiliates, operators, providers, and other gaming industry professionals seeking to assess the opportunities and challenges created by AI-powered search.

Registration is available through Zoom. All attendees will receive a certificate of attendance after the webinar.