New Zealand calls on prospective online casino operators to register their interest

New Zealand’s Department of Internal Affairs (DIA) has issued a call for international online casino operators to register their interest as part of the country’s upcoming regulatory framework for legal iGaming, set for implementation in early 2026.

The Online Gambling Implementation Programme, led by Director Trina Lowry, is seeking engagement from prospective operators to help inform the final design of the regulatory system. Interested parties are being directed to register at www.dia.govt.nz/OGI.

“For online casino operators interested in entering the New Zealand market, the most important thing you can do is register your interest,” Lowry said.

“As we continue to design and implement the system, we want to ensure it is clear, efficient, and supportive for potential operators,” she added. "To help us achieve this, we want to engage with operators to understand what information would be most helpful as the process unfolds and understand their experience and needs.” 

The proposed legislation, introduced by the New Zealand government in July 2024, includes the issuance of up to 15 licenses through a competitive process. These licenses will require compliance with various regulatory and consumer protection measures.

Existing market activity and future oversight

Online casino gambling is currently not permitted in New Zealand, but consumers actively engage with offshore platforms. The DIA emphasized that bringing this activity under domestic regulation will “help protect consumers, minimise gambling harm and provide regulatory oversight of online casino gambling providers operating in New Zealand.”

Several major brands, including 888, Betway and Bet365, have previously expressed interest in applying for a license once the market opens.

Vicki Scott, director of gambling at the DIA, said the department is responsible for both developing the legislation and implementing the regulatory system.

“The legislation itself is expected to be enacted in early 2026, and it’s proposed that there will be up to 15 licensed operators,” Scott said in a video message. Public submissions will be accepted through a select committee process as the draft bill proceeds through Parliament.

Scott added that the regulatory responsibilities currently assigned to her team for land-based gambling will extend to online casino operations once the new law takes effect.

Harm minimization and funding

As part of its broader gambling harm reduction strategy, the New Zealand government announced an NZ$81 million (US$48 million) investment earlier this month. Minister for Mental Health Matt Doocey confirmed that this funding will support services through the updated Problem Gambling Levy Regulations. The levy will apply to non-casino gaming machine operators, casinos, TAB, Lotto NZ, and future licensed online gambling operators.

Lowry stated that regulation will help limit opportunities for crime and dishonesty, which are not currently addressed in unlicensed offshore platforms.

“By regulating this sector, we will help to protect New Zealanders, minimize harm and limit opportunity for crime and dishonesty,” she said.

Advertising and public engagement

Under the current Gambling Act 2003, the advertising of online gambling is not allowed. However, if the new framework is enacted, licensed operators may be permitted to promote their services. Supporters of the change argue that this could help consumers differentiate between licensed and unlicensed platforms.

The DIA has committed to transparency throughout the implementation process. “You can ask us questions at any time by using the online form linked on our webpage,” Lowry said, noting that answers will be published publicly every two weeks.

The department is also preparing to launch a survey for registered parties. “If you're a potential operator, the most important thing that you can do right now is register your interest,” Lowry added.