SBC launches public vote for inaugural Affiliate Leaders Awards

SBC has released the debut shortlist for the first Affiliate Leaders Awards, a new industry event recognising affiliate marketing companies. The winners will be determined through public voting, with results announced at a ceremony in Lisbon on Sept. 17.

The event will take place at the MEO Arena, located near the Feira Internacional de Lisboa, and is expected to host 600 industry participants. Awards will be presented across 22 categories.

An independent panel of experts compiled the shortlist, but voting is now open online for industry professionals and the public through this link.

Rasmus Sojmark, CEO and founder of SBC, said: “Last year’s launch of the Affiliate Leaders Summit was a huge step forward for us, but this year we wanted to go even further and recognise the vital role that affiliates, operator programmes, and the suppliers that power them play in the industry’s growth by giving them their very own ceremony.

“By putting the final decision in the public’s hands, we’re able to honour the companies that truly resonate with the community and celebrate the ones people genuinely believe in.”

BetAffiliation and Hub Affiliations lead the shortlist with seven nominations each, followed by Boomerang Partners with six. Game Lounge and Gentoo Media each received five nominations.

Both BetAffiliation and Hub Affiliations are contenders for Best Affiliate Network and Affiliate Campaign of the Year, competing against KR3W and Gentoo Media.

Sports Affiliate of the Year nominees include Better Collective, Catena Media, Oddschecker, and Flashscore Network. The Affiliate Traffic Source of the Year category lists BetAffiliation, Clever Advertising, and Oddschecker.

For Affiliate Employer of the Year, nominees are BetAffiliation, Hub Affiliations, Clever Advertising, and Game Lounge. Casino Affiliate of the Year nominees include Catena Media, Game Lounge Ltd, Casino Guru, and Betting Hero.

In the operator segment, bet365 Partners is seeking a third consecutive Best Affiliate Programme (Operator) win, facing competition from Betsson Group Affiliates, Boomerang Partners, and Kaizen Gaming. The Affiliate Programme of the Year – Large category includes 1w, BetMGM, Betsson Group Affiliates, and PIN-UP Partners.

Supplier-focused awards will cover categories such as Affiliate Management Platform of the Year and Affiliate Technology of the Year, with Aff.Tech and ReferOn among the nominees.

Other categories include Casino Title of the Year and Marketing Agency of the Year.

The event will also present individual honours for Affiliate Leader of the Year, Affiliate Content Manager of the Year, and Affiliate Account/Community Manager of the Year.

Voting is open for all 22 categories, with winners to be announced during the ceremony on the second day of the Affiliate Leaders Summit.

Voting is now open, with industry professionals invited to cast their votes across all 22 categories. You can submit your selections here.

The complete list of shortlisted companies is available to view on the Affiliate Leaders Awards website.

A separate ticket is required to attend the Affiliate Leaders Awards. You can find the available table and ticket options here.