TVBET releases paper on the use of fast live-games to attract users on betting sites

How to attract more customers on a betting site with live games, by TVBET

Over the past few years, Sports Betting has become one of the most promising verticals in the world. This is due to a high interest in competitions brought about by positive emotions and feeling of patriotism which plays a major role in attracting audience. These arguments are supported by figures.

A recent study shows that in 2018, the global betting market amounted to about $ 112 billion. Moreover, an annual 8% steady increase shows the industry is seeing growth and development. Business is highly competitive in each of the regions, which makes it harder for new companies to increase their audience and attract more traffic to their online platforms, while market leaders are increasingly looking for new effective services to offer.

Content integration

While almost every bookmaker offers similar lines and odds, the issue of differentiation from other betting operators is becoming increasingly important. Business owners are breaking their heads the entertaining content provided to gamblers in vain. Especially when all kind of sports competitions are already included.

In such an event, content integrations come to the rescue. By simply including the games of a third party, sports betting companies have dealt with the weak demand and seasonal lowering of user activity. Usually, such integrations don’t require much time and energy for connecting games on their platform. 

Fast live-games

One of these type of entertaining content very popular among bookmakers is fast live-games. The concept of live games means entertainment in which real dealers are involved real-time in-game process. Such content is gaining more and more popularity among players around the world, as they have a high level of trust. All actions take place live in front of a screen, which makes the process even more exciting. Software provider TVBET is the leader in the field of live-games for casinos and betting operators. 

According to TVBET analytics, the advantages for sports betting companies are the following:

1. A unique type of content with charming female hosts that keep user’s attention.
2. No seasonality. Thanks to the fast live-games, TVBET’s partners have seen a steady increase in the number of bets during the off-season.
3. The share of live games in the total number of bookmaker bets reaches 25-30% in a few months.
4. Ease of integration. The provider offers a fully customizable solution with individual branding options, and margin management tools to its clients.
5. Marketing promotion support - up to 56% number of bets on TVBET games increase in a month.

Conclusion

It’s no secret that a huge variety of sports betting operators have already collaborated successfully with live-games providers. The market leaders and fast-growing companies both have equal opportunities to integrate such content on their platforms. Providers have a direct interest in success of their games on partners’ websites. In other words, while building a collaboration with one of them, all the actions would be implemented with full respect and a “win-win” mentality.