Merkur rebrands and modernizes Totolotek in Poland

The Polish sports betting provider Totolotek S.A. has been part of Merkur Sportwetten GmbH since April of this year. The association between the two companies will now also become visible to the public: Totolotek is being extensively rebranded and will offer the Merkur range of products.

“Totolotek is one of the most renowned sports betting providers in Poland. By integrating Totolotek into our company structure, we want to further advance its success and sustainably strengthen its position in the market. We are convinced that we will succeed in doing this with our innovative products and by drawing on our experience and financial strength”, explains Niko Steinkrauß, Managing Director of Merkur Sportwetten.

The first Totolotek betting shops in Warsaw are already wearing the Merkur logo as a widely visible trademark. The shops were not only renovated and rebranded, but were also fitted out with high-quality “Made in Germany” betting terminals. All of the other Totolotek stationary points of sale will be modernized accordingly in the next few months.

Totolotek’s online presence has also been revamped so that Merkur sports betting can be experienced any time and any place. The www.totolotek.pl website was switched over to the technically mature system platform of the parent company and given a completely new design. The highlight of the new website is its user interface. It is clearly laid out and intuitive to use, allowing bets to be placed quickly in an uncomplicated way. All of the betting options can also be called up securely using the Totolotek app for Android smartphones.

“Such an extensive modernization as the one undergone by Totolotek has never before taken place in the Polish sports betting market! The great commitment of our parent company is paying dividends: The response from our customers is overwhelming, both in the betting shops and online”, says Adam Lamentowicz, CEO of Totolotek.

All Totolotek stationary points of sale will be branded in the new Merkur look in time for the European Football Championship in 2020 and all system changes will be fully implemented by then.