Pragmatic Play and Sellatuparley expand partnership with Smart Studio launch in Latin America

iGaming content supplier Pragmatic Play has expanded its existing collaboration with Latin American operator Sellatuparley through the integration of its Smart Studio solution. This development enables Sellatuparley to offer fully customised Live Casino environments, blending bespoke design with Pragmatic Play's gaming experiences. 

The new Smart Studio deployment builds on the existing partnership between the two companies, strengthening Sellatuparley's brand presence and enhancing its Live Casino offering in regulated Latin American markets.

Pragmatic Play describes Smart Studio as a solution that delivers flexible branding options and advanced configuration tools that allow operators to create "immersive, localised gameplay tailored to their unique identity." The integration provides Sellatuparley with enhanced creative control across the region.

Victor Arias, VP of LATAM at ARRISE powering Pragmatic Play, said: "Sellatuparley has been a valued partner of Pragmatic Play for several years, and it is thrilled to take this collaboration to the next level with the Smart Studio integration. Latin American players value authenticity, and Smart Studio gives Sellatuparley the tools to deliver Live Casino content that feels made specifically for their customers."

Freddy Saavedra, CMO at Sellatuparley, added: "We're proud to strengthen our partnership with Pragmatic Play by launching our own branded Live Casino studio. This move aligns perfectly with our ambition to deliver personalised, top-tier experiences to players in Latin America. Smart Studio is a powerful solution that supports both differentiation and growth."

Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino, Bingo, Virtual Sports, and more through a single API.