BMM Testlabs launches 'Generation Z' educational whitepaper

Supported by the AGA, BMM Testlabs' first paper is launching May, 2018 with an illuminating piece that studies the demographic tsunami, known today as Generation Z, on the gaming industry.

Amplified with graphics, and underscored with original insight, these papers will educate, entertain and engage readers while providing perspective that will help guide industry stakeholders as they navigate issues such as:

• Player Game Knowledge & Rules
• Technology in Gaming
  
  
• Responsible Gaming
  
  
• Analytics in Gaming
  
  
• Tribal Casinos
  
  

For the last decade, industries have been clamoring to catch up with the buying patterns, communication preferences and trends of Millennials.

Companies have developed apps, hashtags, games, social media and loyalty programs all focused on attracting, educating and engaging this generation.

For the gaming industry, this has meant some elemental shifts in the way products are developed and operations are designed.

If you're looking at your new website and counting likes on your company's social media dashboard, now is not the time to get complacent.

The next population that you'll be trying to attract as employees and patrons is called Generation Z. Are you ready for the Gen Z party?

Click here to view the full whitepaper.