iGB Affiliate announces One Hundred Shoreditch as new HQ Hotel for last London edition

The organizing team responsible for iGB Affiliate has announced One Hundred Shoreditch will be the new HQ Hotel for February’s event (February 6-9) at ExCeL London.

One Hundred Shoreditch, located on Shoreditch High Street, is an independent hotel with 258 rooms. The hotel offers various dining and drinking options, including the Seed Library, a rooftop bar with panoramic views of the London skyline, a coffee shop, and the Lobby Bar, which features a weekly DJ program and cocktails for 10 pounds.

For meetings and events, the venue has five spaces, including the One Hundred Room, which stands out with floor-to-ceiling glass walls.

Announcing the new HQ Hotel, iGB Affiliate’s Naomi Barton said: "We were looking for a hotel close to ExCeL and that would connect with the unique personality of the Affiliate community.

Naomi Barton

"I have to say that One Hundred Shoreditch could have been designed with affiliates in mind! It’s as sassy as hell with great facilities, a roof top bar with amazing views of East London and it’s situated in the social heart of the vibrant East End. The bedrooms and suites provide headspace and calm in contrast to the energy of the ultra-cool hotel bars."

Barton further expressed confidence that the new HQ Hotel will "resonate with show attendees" as it will allow guests to socialize, network and hang out, continuing the iGB Affiliate experience. The team has secured 150 rooms which will be allocated on a first come, first served basis.

She added: “The 2024 edition of iGB Affiliate will be the last held in London prior to our relocation to Barcelona the following year. As a consequence, there will be an iGB Affiliate ‘Farewell to London’ party like no other and we will be celebrating alongside our sister show ICE to ensure that we deliver something exceptional.

"The farewell party, iGB Affiliate Awards and our new Hotel HQ are all part of the social and networking opportunities which are pivotal to the show experience and make iGB Affiliate so special”.