nline gaming provider FansUnite Entertainment announced Tuesday its latest partnership with Pinnacle Solutions to incorporate Pinnacle's new esports data and odds feed into its Chameleon Gaming Platform.
The partnership is part of its strategic plan to collaborate with the best data providers for its esports betting offering. Through Pinnacle's partnership with GRID Esports, they gain direct access to GRID's contracts with esports leagues and tournaments, making it the best data source for many major esports events. In partnering with Pinnacle, FansUnite can now offer better odds on esports bets for its Chameleon Gaming Platform partners.
"We aim to partner with the leading companies in the industry to provide the best product and options to our customers using the Chameleon Platform," said FansUnite CEO Scott Burton. "With Pinnacle's addition and their relationship with GRID Esports, we continue to add the best esports betting data available with the most markets and the best odds. It's exciting to be the first to offer Pinnacle Solution' service, and we are honoured they chose to work with us."
"The next step is to effectively market the Chameleon Gaming Platform to sportsbooks," Burton continued. "We want to ramp up our B2B segment and get a guaranteed licensing fee when sportsbooks use our services. In addition, we generate additional income as our partners grow as we share in a percentage of the net gaming revenue giving us unlimited upside revenue potential. Partnering with Pinnacle will help take our B2B esports solution to a new level."
Pinnacle's CEO Paris Smith stated: "We are really excited to announce this partnership with FansUnite. Pinnacle Solution is going from strength to strength and it's great to see our product getting out there and enhancing the betting experience for customers around the world. We are always focused on getting the most value out of our partnerships for us and our partners. Our deal with FansUnite will certainly add to our experience as a supplier and we are really looking forward to working closely with their team and helping them achieve their goals."
"Our B2B strategy is one that is built on laying solid foundations. Our continued growth, which includes deals like this, is a clear sign that we are working hard to build on our already impressive offering and keep leading the way for others to follow. Whether it's the odds, the risk management, the data, we have the complete package as well as a best-in-class service to match," Smith concluded.
FansUnite Entertainment completed its acquisition of Askott Entertainment in August, creating one of Canada’s leading online gaming companies.