New partnership

Digitain expands eSports content offering through BETER integration

Reading time 1:23 min

Sportsbook and casino platform supplier Digitain is expanding its eSports content offering by integrating with betting content and data provider BETER.
The deal allows Digitain to provide BETER's ESportsBattle tournaments within the efootball discipline, alongside Setka Cup table tennis tournaments, to its 150+ partners and their players for the first time under the terms of the agreement.

Digitain partners will also have the opportunity to launch other ESportsBattle titles including CS:GO, Dota 2, eBasketball and eHockey "in the near future," according to a press release from BETER.

Iain Hutchison, Chief Revenue Officer of Digitain, commented on the deal: "We are always improving our content offering to partners, especially esports content, live streaming, and data, which has grown in popularity across several markets over the last few years.

"BETER has an excellent pedigree in technology delivery, and ESportsBattle and Setka Cup brands' betting content will be integrated and available to our expanding commercial partner operators."  

Chuck Robinson, Chief Revenue Officer at BETER, said: "Digitain has an extensive distribution network and has been at the forefront of creating esports betting content and player experiences.

"Our esports and sports offering is leading the way, and we very much look forward to providing and supporting the Digitain brand and its partners with the best esports betting and content experience possible in the marketplace."

Digitain is a sportsbook and casino platform provider offering turnkey and API solutions to over 150 partners, with the aim of providing "a one-stop shop for its customers." The multi-channel Digitain Gaming Platform allows operators to plug in sportsbook, casino, live dealer, and virtual sports modules. It includes an integrated payment gateway, bonus engine, CRM system, and dedicated customer support. 

For its part, BETER offers live tournaments featuring "the best of competitive eSports, live casinos and fast-paced sports games." The company focuses on the accuracy of live data to help bettors and fans of electronic games; and its products are designed "with the new generation of gamers in mind, with the goal of increasing operator engagement, retention and revenue."

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