ncome Access, Paysafe’s marketing technology and services provider, won in the ‘Affiliate Software Supplier’ category at this week’s prestigious eGaming Review (EGR) B2B Awards. The winners were announced during virtual events taking place from Tuesday, July 21st, through Thursday, July 23rd, 2020.
The EGR B2B Awards recognize the very best service providers in the online gaming industry. Defending its 2019 ‘Affiliate Software Supplier’ award, Income Access’ 2020 win also marks the sixth time in the last eight years that the affiliate tracking and reporting technology provider has received the honor.
The 2019-2020 judging period saw the Paysafe company integrate two new platform features: single sign-on (SSO) and a server-to-server (S2S) event relay system. These enhancements combine to provide partners with a seamless and efficient user experience, along with near real-time event tracking that improves efficiency for marketing campaign optimization.
Over the last 12 months, Income Access’ platform was integrated by a wide range of global brands in the online gambling and financial trading spaces. Flagship affiliate software partnerships included William Hill US, Kindred Group (Unibet in New Jersey), Betjuego in Colombia, international retail foreign exchange (forex) broker FXCM, and daily fantasy sports brand Monkey Knife Fight.
Tara Wilson, Senior Vice President and General Manager at Income Access, Paysafe Group, said: “We’re very proud of the contribution that Income Access has made to supporting iGaming brands’ growth via the affiliate channel during not just the last 12 months but over our almost two-decade history. This year we’ve placed a strong focus on continuing to evolve our platform’s technology with new features, and I’m delighted to see our team’s accomplishments recognised with this important award.”
She added, “Going forward, we plan to continue to strengthen our solution to better meet the changing needs of global operators and their affiliate marketing partners.”
In addition to Income Access’ win at the EGR B2B awards, the wider Paysafe Group was recently named in this year’s Sunday Times HSBC Top Track 100 list, moving more than 20 places up the ranking as the UK’s largest privately-held payments company. It is the third consecutive year that Paysafe has made the list. Paysafe has also been shortlisted in the ‘Product innovation of the year’ category for the Global Gaming Awards Las Vegas 2020.