International edition
October 28, 2020

Gevorg Rushanyan, Business Development Manager

"Our assessment of Digitain's presence in SAGSE is positive"

"During the three days of the trade show, we not only welcomed visitors who came to our stand to get to know about our company and products, but we also focused on business and networking with numerous customers that were present," Rushanyan said.
Argentina | 11/28/2019

The delegate, who attended the Latin American trade show that gathered together key players within the local industry, highlighted the importance of this event for the company, as it helps to position Digitain in the local market and enhance the brand's image.

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ast week, Digitain traveled to Buenos Aires, Argentina, to take part in SAGSE, the trade show that gathered together key players within the Latin American industry.  

"Our assessment of Digitain’s presence at SAGSE was positive. During the three days of the trade show, we not only welcomed visitors who came to our stand to get to know about our company and products, but we also focused on business and networking with numerous customers that were present," said Gevorg Rushanyan, Business Development Manager, Digitain, and added: "Even though we expected more visitors, we began doing business with other exhibitors and we were able to hold important talks."

Rushanyan also said that by attending the latest edition of SAGSE Buenos Aires, they managed to enhance the company’s position in the region. "A year ago, Digitain was almost not mentioned in Latin America, and in just a little time, we managed to make great progress," he said. Rushanyan attributed such success to the hard work developed by the company’s team, who last month began their journey in Las Vegas and now finished in Argentina. "It’s been a very interesting and positive work that has enabled us to position the company as a key player within the Latin American market", he explained.

When speaking about the company’s presence in the region, Rushanyan said they are expanding into several new Central American countries as well as South American countries such as Colombia and Peru, among others. "Digitain is determined to bring its products and experience to Latin America. By attending SAGSE, we are not only looking to get to know what is going on in the region but also finding potential partners in the Argentine market now that there have been several regulatory advances in many important jurisdictions," he added.

Rushanyan also made reference to the crises that several Latin American countries have been going through: "Even though the inflation rate in Argentina is high, we are satisfied we the scenario we've encountered. If even with these economic issues organizers are able to develop an event of the stature of SAGSE, it means that we will be able to grow in this market. There are markets such as Chile, where they have a stable economy but are still experiencing a social crisis. In this case, those issues haven't prevented us from penetrating that region, as our Chilean partners have considered us to be an iGaming solutions alternative. We have experience growth even in Venezuela, where social and political problems are extreme. The feedback received in Latin America remains really positive," he concluded.

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