Kiron Interactive has expanded its partnership with Kaizen Gaming, operator of the Betano online betting brand, by launching its flagship virtual football title, GOAL Premier, in Mexico, Nigeria and Chile.
The rollout introduces the LatAm Single and Champions Single formats to Betano players, offering fast-paced, cinematic football action in just over two minutes per match. The company says the formats are designed for mobile play, reflecting the short-form, visual style preferred by modern football audiences.
Steven Spartinos, Co-CEO of Kiron Interactive, said: “We’re excited to kick off this partnership with Kaizen Gaming by launching GOAL Premier in three markets where football has unmatched popularity.
"Kaizen Gaming has a sharp understanding of their players and a clear focus on delivering high-quality entertainment. With GOAL Premier, they’re bringing their audiences a proven, high-frequency football experience that resonates with how fans follow the game today.”
Stavros Tsiafakis, Product Manager, Virtuals & Lotto at Kaizen Gaming, added: “We are always on the lookout to add new games to the Betano platform that resonate with our audience and meet the expectations we have set for top-tier content.
"In that respect, GOAL Premier is a strong new entry for our players in Mexico, Nigeria and Chile, addressing their love for football in a highly-engaging way, while adding greater depth to our growing virtual sports portfolio.”
The expansion reinforces both companies’ commitment to delivering localised, mobile-first virtual sports content tailored to how audiences consume football today.