ccording to AppData.com, DoubleDown Casino is the largest free multi-game social casino with more than a million Daily Active Users (DAU), and 4.3 million Monthly Active Users (MAU). On par with casinos found in the Vegas strip, the application offers 17 integrated games including twelve slots games, blackjack, video poker and roulette. Additional titles including multiplayer poker are coming soon.
“We have doubled our customer base in just the past two months and continue to invest heavily in our platform to support our future growth,” said Glenn Walcott, President of Double Down Interactive. “Our team is having a blast building increasingly high-value casino games with viral mechanics. Our 17 different games provide a valuable and free casino gaming destination that is unrivaled anywhere on the web.”
Three of DoubleDown Casino’s newest blockbuster games contributed to the massive growth including Fireworks Slots, Horoscope Slots and Candy Shop Slots. DoubleDown Casino players can now also “gift” virtual chips to friends on Facebook, and a few weeks after launching this feature, gamers have already gifted more than us$ 100 billion in FREE chips to one another.
"Facebook has been invaluable in providing us a platform that makes it possible to reach the millions of casino gamers across the globe", said Greg Enell, co-founder and CEO of Double Down Interactive. "And Facebook credits have dramatically increased our revenues, thus funding the expedited delivery of new games and services that are proving very popular with our 1 million daily players."
Everyone can play DoubleDown Casino for free but players can also purchase more in-game chips to enhance their virtual casino experience. Enell claims that more and more people who play the free casino game on Facebook are also spending real money on virtual chips, and this trend continues to rapidly tick upward for the company.
Industry reports show similar patterns. Visa’s PlaySpan and VG Market Study indicated that nearly 31% of the overall gamer population has used real money to buy virtual goods. If fact, micro-transactions are expected to be as large as the console market by 2013 in terms of global revenue, according to ThinkEquity. Enell believes that Double Down Interactive is well positioned to capitalize on this fast growing market.
The social game company recently announced its expansive new headquarters in Seattle, and is hiring for many positions including Java, Flash, Web and Mobile developers to fuel the overwhelming demand for social games on Facebook.