Soft2Bet nominated across three categories at SBC Awards Europe

Soft2Bet has been shortlisted in three categories at the SBC Awards Europe, in recognition of the strength of its platform, gamification capabilities, and product innovation across major European markets.

The company was nominated in the Acquisition & Retention Partner category for its proprietary Motivational Engineering Gaming Application (MEGA), as well as for Platform Provider of the Year. Its MEGA Clawee product, a claw-machine style game adapted for online play, was also shortlisted for Industry Innovation of the Year.

The recognition follows a year of strong performance, with the company previously reporting a significant increase in EBITDA and growth in sportsbook revenue over 12 months, alongside a broader uplift across its brands.

Soft2Bet said the Platform Provider of the Year nomination reflects the strength of its core offering, which integrates player account management, payments, customer relationship management tools, segmentation, bonus and loyalty features, risk controls and gamification within a single system.

The platform, built on a mobile-first architecture with a centralised backend, is designed to help operators launch quickly, adapt to local market requirements, and scale across casino and sportsbook operations.

The company added that, on the gamification side, MEGA Clawee combines skill-based gameplay with instant rewards through a remote-controlled claw machine format, aimed at improving player retention.

Harrison Barrett, VP of Business Development at Soft2Bet, commented: “Being shortlisted in three categories at SBC Awards Europe is a strong endorsement of what we are building.

"Our focus is on giving operators a platform that performs, local execution that matters, and product experiences that keep players coming back. MEGA is central to that, helping turn engagement into stronger retention and long-term value.”

The shortlist marks another milestone for Soft2Bet as it continues to expand its product suite and strengthen its presence in competitive European markets.