Ezugi expands Bally’s Intralot collaboration with UK launch and branded EZ Marble Race

Ezugi, a live casino solutions provider that is part of Evolution, has extended its collaboration with Bally’s Intralot by introducing its portfolio of live casino and RNG titles to Bally Bet Sports & Casino in the United Kingdom, adding to its existing presence in North America.

The rollout includes a range of Ezugi products now available to UK users, among them live dealer Ultimate Roulette, Unlimited Blackjack, Horse Racing Auto Roulette, and other titles. The launch also marks the debut of a dedicated Bally’s-branded version of EZ Marble Race, the first time Ezugi has developed a customized edition of the game for a partner platform.

The new release builds on Ezugi’s ongoing partnership with Bally's North America Interactive, which operates in regulated markets including Ontario and New Jersey. The company said its continued activity in those regions has contributed to strengthening its footprint in North America.

Bally’s Intralot, which operates as an iGaming and lottery solutions provider, was formed following the October 2025 acquisition of Bally’s International Interactive Business. The company, listed on the Athens Stock Exchange, combines Bally’s digital business-to-consumer capabilities with INTRALOT’s experience in regulated lottery markets. Its operations span online gaming, lottery, iLottery, and sports betting.

Christel Marioni, VP Commercial Partnerships at Bally’s Intralot, said: “We have been live with Ezugi games in the Ontario and New Jersey iGaming markets for some time, and they have been very well received by our players. It was a natural step to extend entertainment choice for our players by adding unique Ezugi content to our UK online offering.

"The Bally’s-branded EZ Marble Race game in particular is a very different and disruptive title that fits perfectly with both the Bally’s tradition and our modern-day vision of creating incredible, immersive entertainment spaces for our players.”

The Bally’s-branded EZ Marble Race introduces a pinball-inspired format, with five marbles moving through a track designed with elements reminiscent of arcade-style gameplay. The game incorporates visual features linked to Bally’s legacy, while maintaining the mechanics of Ezugi’s marble racing concept, where outcomes are determined through randomized gameplay sequences.

James Robert Smith, Head of Commercial (EU) & Strategy at Ezugi, commented: “It’s a landmark moment for Ezugi to launch its first dedicated, branded version of EZ Marble Race — and it is an absolute honour for Ezugi to do so in partnership with the iconic Bally’s brand.

"It’s fantastic also that the Ezugi and Evolution brands, and our group’s online slots brands, including NetEnt, Red Tiger and Big Time Gaming, are such a big part of Bally’s online growth plans in the UK and North America.”