Bally’s completes sale of International Interactive business to Intralot

Bally’s Corporation announced that Intralot S.A. has completed the previously announced acquisition of Bally’s International Interactive business, merging it with Intralot’s global lottery and gaming operations.

The deal values Bally’s International Interactive at €2.7 billion (US$3.12 billion). The deal is expected to unlock liquidity for Bally’s while positioning Bally’s International Interactive for continued global growth under Intralot's leadership.

Bally’s received €1.53 billion (US$1.77 billion) in cash and €1.136 billion (US$1.31 billion) in new Intralot shares, giving it a 58% ownership in Intralot. Bally’s will remain actively involved in the combined company’s strategic direction.

The merged company is now described as a global iGaming and lottery leader, expected to generate €1.1 billion (US$1.27 billion) in annual revenue with EBITDA margins above 39%, leveraging operational synergies, cross-market opportunities, and digital innovation.

Bally’s plans to use at least $1 billion of after-tax proceeds to reduce secured debt and an additional $200 million for the development of its Chicago casino, part of its $940 million commitment under its agreement with Gaming and Leisure Properties.

“This is a milestone transaction for Bally’s," said Robeson Reeves, CEO of Bally’s. "We have unlocked significant liquidity in a key asset while establishing an even stronger platform for digital growth."

“Our shareholders now have visibility into the value of our interactive division as part of a larger, globally scaled operator,” he added. “Intralot’s lottery expertise and reach, combined with Bally’s International Interactive’s proven digital capabilities, creates a powerful foundation for expansion over the long term.”