SOFTSWISS CMO Valentina Bagniya reveals details data-driven trends shaping iGaming in 2026

SOFTSWISS has shared a video that addresses a key challenge every business faces in 2026: building a winning strategy. Valentina Bagniya, CMO at SOFTSWISS, has outlined concrete steps to identify the signals and trends, drawing on insights from the company's 2026 iGaming Trends report.

Bagniya emphasises the growing importance of data-driven market research and explains how the 2026 iGaming Trends report helps professionals take a closer look at the key trends shaping the year ahead. The CMO answers the main questions defining 2026, including the AI role in the tech industry, the most effective marketing channels, and the real impact of responsible-gambling communication. 

SOFTSWISS stated it approaches research with clarity and precision, aiming to give businesses a foundation they can confidently rely on when shaping their own strategies. That’s why each trend in the report is supported by clear adaptation paths and practical, actionable steps that show how companies can respond to market changes in real operations, not just observe them from the sidelines, it added.

Being named Marketer of the Year at the EGR Marketing & Innovation Awards and leading the Marketing Team of the Year, with several Best Marketing Campaign wins, Bagniya stated that the report focuses on what is real, what is proven, and what is already creating value in the market.