DATA.BET signs deal to power Entain’s esports expansion across Baltics and Nordics

Sportsbook solution provider DATA.BET has signed a content partnership with Entain NCE to enhance the esports betting offerings of its brands Optibet and Klondaika across the Baltics and Nordics, with Estonia as a key rollout market.

Under the agreement, Entain and its portfolio of brands will gain access to DATA.BET’s premium esports betting coverage, which includes a comprehensive Odds Feed, Risk Management tools, Bet Builder, and a range of interactive engagement widgets.

These widgets include Pitch Tracker (an interactive 2D match map), Scoreboards (real-time player stats visualization), Live Video Streaming, and Statistical Widgets displaying team and match data. Additionally, a Multi Widget integrates all these features into a single, streamlined interface.

The partnership aims to improve profitability and engagement for Entain’s brands in esports by combining accurate pricing and risk control with advanced engagement tools that drive turnover and margins.

Entain customers will gain access to DATA.BET’s coverage of over 30 esports disciplines and more than 10,000 monthly events, featuring top-tier titles such as Counter-Strike 2, Dota 2, Valorant, League of Legends, and others. A phased rollout of additional disciplines and features is planned as the partnership expands.

"This partnership sets a high bar for product excellence," said Otto Bonning, Head of Sales at DATA.BET. "Our role is to power that ambition with an esports layer that's rich in content and strong on risk, enabling consistent margins and a best-in-class customer experience."

He added that the companies have already aligned on a roadmap for expansion, with additional Entain brands set to join the rollout soon.

Hendrik Ahuna, Director of Sportsbook at Entain NCE, said: “We are thrilled to partner with DATA.BET, who are renowned for being the leading Esports provider and who share the same passion and commitment for Esports as we do.

"DATA.BET’s deep understanding of the esports ecosystem and its growing influence among modern audiences make the collaboration a perfect fit. Together, we aim to elevate esports and deliver the best experience and entertainment to the fans across the Baltics and Nordics regions."