Digitain hosts football legends Luís Figo and Alessandro Del Piero at ICE Barcelona stand

Digitain welcomed football legends Luís Figo and Alessandro Del Piero to its ICE 2026
stand, creating a memorable experience for visitors and industry media participating in the event, which ran January 19-21 at the Gran Fira Barcelona venue.

As part of Digitain’s long-standing ICE tradition, the company once again invited football figures to join its brand ambassador, Luís Figo, at the exhibition.

This year, Figo was joined by fellow legend Alessandro Del Piero. The football legends explored the Digitain Group stands before heading to the Digitain stand, where they met and engaged with partners, visitors, and attendees.

A key moment of the visit was a media Q&A session, where both legends talked about highlights from their careers, the role of technology in modern football, and why events like ICE are important for innovation and collaboration.

Luís Figo also shared his experience hosting the Digitain podcast, highlighting the ongoing partnership between the football icon and the brand. The event concluded with a raffle, where six lucky participants each received a signed shirt.

Aregnaz Hakobyan, Digitain Group CMO, commented: “Our relationship with Luís Figo is built on trust, shared values, and a long-term vision. Having him as our brand ambassador for over four years has created a natural connection with our audience — his presence at events like ICE is something visitors really look forward to.

"Welcoming both Luís Figo and Alessandro Del Piero to our stand this year created an amazing atmosphere, full of fan energy and excitement around the raffle. It was also important for us to give media partners a space to ask questions and have meaningful conversations. Moments like these go beyond visibility and create memorable experiences that people continue to associate with Digitain long after the event ends.”

Beyond Figo and Del Piero's presence, Digitain’s stand also drew attention throughout the exhibition with its design, interactive demo zones, and hands-on presentations of the latest developments in the company’s expanding portfolio.

The company stated its presence at ICE Barcelona once again highlighted its commitment to innovation, strong partnerships, and creating memorable experiences at one of the industry’s leading global events.