bet365 launches free-to-play fantasy sports app in North America ahead of World Cup

bet365 has launched bet365 Fantasy Sports, a free-to-play mobile game available to users aged 18 and above in the United States and Canada, excluding Washington state.

The app, developed with LOW6 as part of an expanding partnership, combines fantasy sports competition with collectible athlete card packs and real-world player statistics. Users can open in-app player packs, collect athletes over time, earn and spend coins, build lineups, train athletes, and compete through division-based leaderboards.

The launch comes ahead of the 2026 FIFA World Cup, with bet365 positioning the tournament as a key moment for the product’s introduction. Soccer remains the most bet-on sport globally and is a core part of bet365’s customer base, according to the company.

“We’re thrilled to introduce the launch of the bet365 Fantasy Sports app across North America ahead of the World Cup, a tournament deeply valued by our fanbase,” said Trip Stoddard, Head of Business Development at bet365.

“Fantasy creates a fresh way for users to engage with the sports they love. By combining real player data with the excitement of collectible pack openings, we’ve created an experience that feels authentic, engaging, and unique while allowing bet365 to connect with our fans during one of the biggest moments in global sports.”

A key feature of the app is its training function, which allows users to spend in-game coins to improve player statistics and strengthen lineup performance. The feature is designed to add a strategic layer as users move through divisions and compete alongside real-time sports seasons.

The platform also includes rewards for top performances, a refer-a-friend option, a subscription offer for additional coins, mini-games for the off-season, year-round competitions, and an ad-free interface. bet365 said the app is aimed at both casual sports fans and more competitive fantasy players.

LOW6, which develops sports betting and gamification platforms, supported the app’s development as bet365 expands into interactive mobile gaming linked to major sports events.

Josh Turk, Chief Strategy Officer at LOW6, stated: “bet365 has built one of the world's most trusted sports betting platforms by consistently delivering exceptional experiences for sports fans. With bet365 Fantasy Sports, we're excited to help extend fan engagement beyond their core business and into a new category of interactive mobile gaming entertainment."

"Together, we've built a PvP mobile gaming experience that extends the excitement of the world's biggest football tournament beyond matchday, creating new opportunities for fans to engage, compete, and celebrate throughout the entire 2026 FIFA World Cup.”

Separately, bet365 sportsbook will run several offers during the World Cup, including its Early Payout Offer, under which customers win early if their selected team goes up by two goals. The sportsbook will also offer its Open Account Offer, “bet $10 get $365 in bonus bets,” and Sub On Play On, where a bet rolls over to a substitute player if the selected player is substituted, with no change in odds.