Gamzix’s case study: Why we focused on building mobile‑oriented games

In this article, Maltese game provider Gamzix shares insights on market trends, player behavior, and performance insights.

In today’s world, mobile phones are more than communication tools – they’re wallets, entertainment hubs, and gaming platforms. With fast networks, affordable devices, and instant access to app stores, mobile has become the default way people play – and the most profitable channel for operators.

This article explores why Gamzix focuses on lightweight, mobile-oriented games, how this approach impacts profitability and retention, and what our recent case study reveals about mobile player behavior.

Why mobile: Our decision logic

At Gamzix, our focus on mobile-oriented design comes from a clear understanding of how players discover, access, and enjoy iGaming content today. Users’ behavior on mobile shows clear trends: sessions are typically shorter but more frequent, with users engaging multiple times per day. This means that lightweight, mobile-optimized games, which deliver excitement quickly and load fast, achieve higher revisit rates and retention.

That’s why Gamzix builds lean games – fast-loading, compact builds that perform smoothly even on entry-level smartphones.

"For example, our popular 40 Chilli Fruits Superior weighs just 4 MB, and within only 30 days it generated 3x more GGR than its predecessors – 40 Chilli Fruits and 40 Chilli Fruits Flaming Edition – combined. That’s what we call a truly spicy success," shares Gamzix’s Head of Account Management, Aleksandra Kozymir. 

We also prioritize thumb-first UX, allowing easy one-handed play with clear, responsive tap zones and readable math, ensuring players instantly grasp volatility and feature pacing. To make the experience even more comfortable for mobile users, we release dedicated 3x5-format games – Yummy Dumplings: Hold the Spin, 3x5 Hold the Spin, and 9 Jalapenos, to name a few – optimized for portrait mode, perfectly suited for on-the-go play and seamless navigation on smaller screens. These mobile-optimized releases have quickly become top performers across our partner casinos, proving that easy, on-the-go play keeps players coming back.

Gamzix’s Game Director, Denis Shcherbak, comments: "Mobile-oriented means that a game should look and perform great on any mobile device or screen orientation – whether it’s a new smartphone or an older model. Players should always have a smooth, enjoyable experience, no matter where they are or what kind of internet connection they have. The game must launch quickly, run seamlessly, and maintain its quality even on slower networks so that users can play comfortably anytime, anywhere."

What this means for operators

For casino operators, a mobile-first approach translates directly into stronger performance metrics. Fast-loading games reduce player drop-off and keep engagement high, even on slower connections. Lightweight builds expand accessibility, covering players across regions and devices, including emerging markets where mobile is the dominant platform.

The result? Lower churn, higher retention, and more consistent daily GGR. When players can launch a game instantly, they’re more likely to return, replay, and convert micro-sessions into meaningful long-term value. For operators, that means smoother acquisition funnels and better ROI from every player touchpoint.

iGaming market & analytics: Numbers behind the growth

Mobile gaming has become the largest gaming platform globally, outpacing land-based growth across many regions. One notable example is the Philippines, where gaming revenue reached $3.8 billion in the first half of 2025, driven largely by the expansion of e-games, which accounted for 53.2% of total GGR. The Philippines is now projected to surpass $7 billion in GGR by the end of 2025, positioning it as Asia’s second-largest gaming market after Macau. 

Overall, according to Future Market Insights, the global online gambling market is expected to grow to $286.4 billion by 2035, with mobile platforms continuing to drive the majority of that expansion:

• ~57% of global iGaming revenue in 2025 is expected to come from mobile devices.

• In the U.S., mobile accounts for ~81% of total online gambling revenue in 2024.

U.S. Online Gambling Market Size. Source: Mordor Intelligence Research & Advisory

Follow the link to see how mobile dominance is redefining iGaming globally, learn more about player behavior insights, the performance of Gamzix’s mobile games, and their impact on GGR metrics.