Boomerang Partners to present interactive ‘Boomerang Arena’ at SiGMA Europe 2025 in Rome

SiGMA Europe 2025 will see global marketing agency Boomerang Partners showcase its “Boomerang Arena” concept at booth 5046 G in Rome, featuring interactive sports zones and live activities designed to attract affiliates and iGaming stakeholders. The event will take place from November 4–6, 2025.

The “Boomerang Arena” concept links sports and technology through multiple themed areas dedicated to football, golf, tennis, and boxing. Each zone will host sports-related interactive experiences for visitors.

The company said the booth will also include mini-games, table tennis activities, and a live gift auction. Details on how to participate in these activities will be announced prior to the exhibition.

On November 5, Boomerang Partners will announce and award winners of its first sports-traffic tournament, the Golden Boomerang League, which runs from September 1 to October 31.

The competition is open to both current and new affiliate partners. Prizes include direct entry into the Golden Boomerang Awards 2026 and two all-expenses-paid AC Milan Experience packages, covering flights, accommodations, and tickets to a match at San Siro Stadium. Boomerang Partners is the Official Regional Partner of AC Milan.

“Book a meeting with Boomerang Partners’ managers now to learn about collaboration opportunities. There are only a few slots left,” the company said in its announcement.

Boomerang Partners operates as a global marketing agency offering affiliate and entertainment services in more than 40 markets, maintaining compliance with local regulations. Its client portfolio includes over 13 brands that provide personalized bonuses and 24/7 multilingual support.

In 2024, the company launched the inaugural Golden Boomerang Awards. The second season in 2025 attracted participation from more than 400 affiliate teams. Between 2024 and 2025, Boomerang Partners introduced six new products, reporting a nearly 1.5-fold increase in product users during the same period.