Soft2Bet launches TopBet.ro sportsbook in Romania with a motorsport-inspired identity

Soft2Bet has launched TopBet.ro, a Romanian sportsbook with football and motorsport at the forefront, boasting competitive odds, fast mobile navigation, and an auto-themed identity.

TopBet.ro is designed around how Romanians follow sport, offering timely markets, match-day boosts, and content that mirrors fans’ routines. Motorsport campaigns, seasonal offers, and themed missions align with grand prix weekends, while the platform’s mobile-first design enables quick bet placement and clear navigation.

"With TopBet.ro, we set out to create a brand that feels Romanian from the first tap, then added MEGA missions and challenges that turn derby days and grand prix weekends into journeys people return to,” Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said. “What we prove on our own brands becomes the toolkit we offer partners, combining culturally tuned products with measurable engagement and the ability to scale with minimal integration effort."

The platform also features a casino lobby with popular slots, live dealer tables, and sports-themed games. SoftBet’s performance-first infrastructure ensures fast, stable gameplay, with responsible gaming tools tailored for Romania.

A key feature, MEGA (Motivational Engineering Gaming Application), drives engagement through missions, challenges, and quests, rewarding players and boosting repeat visits.

Seasonal events and local campaigns have already proven popular, turning first-time users into long-term customers, according to a press release.

A brand representative from TopBet.ro commented: “TopBet.ro is designed for Romanian fans who want more from every match. Together with Soft2Bet, we built a platform that connects sport, competition, and rewards in a way that feels natural and exciting. Our goal is to give every player the chance to experience the game like a champion.”