Fast Track wins EGR LatAm Award for Acquisition and Retention

Fast Track, the first CRM and player engagement platform built for iGaming, has won the Acquisition and Retention Partner category at the EGR LatAm Awards 2025.

The award recognises companies excelling in customer onboarding and retention across Latin America. Fast Track was praised for its end-to-end player engagement platform, which combines a real-time CRM with AI and gamification, helping operators deliver automated, personalised experiences across the player lifecycle.“Winning the EGR LatAm award for acquisition and retention partner is a huge moment for our team and our partners in the region,” said Muriel Le Senechal, Regional Commercial Manager, LatAm at Fast Track.

“LatAm operators are asking for more than basic marketing tools," she said. They want real-time data, automation, and AI that genuinely make their day-to-day work easier and more effective. This award tells us we are solving real problems, not just adding features.”

Over the past year, Fast Track has accelerated its investment in Latin America, particularly in Brazil, expanding its regional team, establishing new operator and platform partnerships, and launching Fast Track AI, which adds a natural language layer on top of real-time player data.

“Brazil and LatAm are at the centre of our strategy. We built a local presence and adapted how we work so operators can rely on people who understand the market and can move at their pace," Muriel added. "This recognition belongs as much to our customers as it does to us. They are the ones pushing us to innovate every day."

The platform is the only one designed specifically for iGaming, combining data, orchestration, AI, and gamification to create personalised player experiences at scale.