Boomerang Partners' Kristina Shkredova wins Best Affiliate Manager at AskGamblers Awards

Every year, the AskGamblers Awards bring together global iGaming leaders to spotlight the most impactful brands and standout professionals in the industry. Held in Belgrade, the 2025 edition once again celebrated innovation, growth, and excellence across the affiliate and online casino space.

Among the winners was Kristina Shkredova, Affiliate Team Lead at Boomerang Partners. She was named Best Affiliate Manager by the AskGamblers expert jury, a title that recognizes "standout leaders who deliver results and put partners first."

"Kristina’s victory in the prestigious Best Affiliate Manager 2025 award confirms the axiom that the importance of personalities in the success of iGaming brands is undeniable. She has been with Boomerang Partners since its inception as a marketing agency and has become one of the brightest personalities in the industry," said Boomerang Partners of Shkredova's achievement.

Kristina Shkredova commented: "I am thrilled to receive the Best Affiliate Manager award and would like to extend my heartfelt gratitude to Nikola, the AskGambler’s account manager assigned to me, as well as to the entire AskGamblers team. This accolade is not just a professional achievement but a testament to our beautiful partnership, founded on shared values, aspirations, and a mutual sense of humor."

"Having been with Boomerang Partners since the very beginning, I feel profound and deep love for our affiliate marketing agency and am honored to be a part of this incredible journey. I am immensely proud of the work we have done and eagerly anticipate the new peaks we are set to conquer," she added.

Shkredova’s portfolio includes several instances of partnering with affiliates who had no prior experience with sports traffic, with these partners recognizing the risk of venturing into an unfamiliar area. "Yet, the strong partnership with Kristina and the backing from Boomerang Partners persuaded them that it was worth the attempt," the company says.

The development of modern technologies has a profound impact on the industry and the competitiveness of brands. "Shkredova’s work clearly shows that it is not only technology and a variety of offers that contribute to success. She believes that the key trend is maximum sincerity and openness in communication with partners. This enables the establishment of long-term, trusting working relationships and fosters a loyal base of partners," Boomerang Partners added.

Shkredova highlighted that companies in the industry are now demonstrating greater creativity in organizing joint activities with their partners. These activities include, for example, joint retreats, trips, and dinners that are transformed into spectacular shows, helping bring the parties closer together.

Boomerang Partners has its own initiative that fosters an "exceptional approach" to partners: the Golden Boomerang Awards, an annual global traffic tournament.

From February to May 2025, Boomerang Partners hosted the second season of the Golden Boomerang Awards. Compared to the first season, the number of participating teams from around the world increased from 226 to over 400. Awards were presented in 11 categories, and the award ceremony took place at the San Siro Stadium in Milan, thanks to Boomerang’s strategic partnership with AC Milan.

According to Shkredova, there will be a significant surge in the demand for sports traffic. Many brands in Boomerang Partners’ portfolio are already focusing on it, and the agency is open to collaboration opportunities in this space.

In 2024, Boomerang Partners saw a remarkable +194% growth in sports traffic across its affiliate ecosystem, along with a +120% year-over-year increase in new affiliate sign-ups. 

Shkredova said she is honored to receive the Best Affiliate Manager 2025 award from AskGamblers, but added that there is still much work to be done. Boomerang Partners regularly participates in major industry events, showcasing its presence with a dedicated booth. Shkredova actively attends these events, prepared to engage with potential partners.

"She’s now focused on new partnerships and strategic moves that will help Boomerang Partners stay ahead as a top-tier sports affiliate program," the company concluded.