Atlaslive highlights focus on efficient scaling and compliance at ICE Barcelona 2026

B2B iGaming technology provider Atlaslive participated in ICE Barcelona 2026, hosted at Fira Barcelona Gran Via on 19–21 January. The event brought together key leaders across the global gaming ecosystem to discuss the market’s main priorities for the year ahead, consolidating itself as one of the industry's central meeting points.

The year’s agenda placed particular focus on regulatory change, safer gaming, and the increasing demand for scalable product ecosystems that support growth without compromising player protection. 

Topics on the official programme ranged from compliance frameworks and global policy direction at the World Regulatory Briefing to dedicated sessions on cybercrime & fraud, safer gaming, and the iGaming customer journey.

Atlaslive said the discussions confirmed "a clear shift" across operators: expansion plans are now closely tied to platform performance, including readiness for regulated entry, risk control, and consistent improvements in user experience delivered at speed.

Company representatives also participated in multiple interviews at the event, sharing perspectives across operations, marketing, security, compliance, and responsible gaming.

“ICE Barcelona made it clear that the industry is entering a much more structured and mature phase,” said Anastasiia Poltavets, CMO at Atlaslive. “The focus is shifting from experimentation to efficiency—how fast you can launch, how well you can scale, and how confidently you can operate in regulated environments.”

Throughout ICE Barcelona, Atlaslive held meetings with operators and partners centered on market entry requirements, infrastructure preparedness, and long-term retention priorities, including reducing friction in onboarding, payments, and player support.

The team also exchanged insights into evolving compliance standards and the role of responsible gaming tools as part of everyday platform UX, rather than standalone functionality.

"With 2026 set to bring ongoing regulatory developments and rising player expectations, Atlaslive will continue investing in platform development that supports compliance readiness, safer play tooling, and faster delivery of product experiences across regulated markets," the company commented.

Atlaslive - ICE Barcelona 2026