Soft2Bet's ToonieBet named official sports betting and casino partner of Canadian Football League

Soft2Bet's ToonieBet brand has been named an Official Sports Betting Partner and an Official Online Casino Partner of the Canadian Football League. The agreement also designates the sportsbook and iCasino operator as an Official Authorized Gaming Operator in Ontario and an Official Partner of the Grey Cup.

The Grey Cup, the CFL's championship game, gathers fans from coast to coast on an annual basis for Canada's largest single-day sporting event, marking the end of the season. The 112th Grey Cup will be played at Princess Auto Stadium in Winnipeg on Sunday, November 16. 

Bettors in Ontario aged 19 and over will be able to wager on CFL games through ToonieBet with access to in-game betting and futures. The collaboration will also explore branded online casino experiences on the ToonieBet platform for existing fans and to engage new ones.

“This partnership is for the fans,” said Tyler Keenan, the CFL’s Chief Revenue Officer. “Together with ToonieBet, we will unlock exciting avenues of entertainment, delivering new products, responsible gaming options, and unique activations, to better serve the future of fandom. In the stadium, at hom,e or online, we’re doubling down on engagement and innovation like never before.”

ToonieBet’s partnership with the CFL comes amid Soft2Bet’s ongoing commitment and investments in the Canadian sporting landscape. The deal marks Soft2Bet’s second sports partnership in the country within the last three months, following ToonieBet’s designation as the Official Online Casino Partner of the NHL’s Ottawa Senators, which was recently expanded with a full sportsbook offering.

“Partnering with the CFL will elevate our robust offerings in the Canadian market and allow us to continue building our passionate sports and online gaming community in Ontario,” said Steve Spindler, ToonieBet’s Canadian Country Manager. “Our team at ToonieBet is deeply committed to building a premium fan experience, while delivering exceptional customer hospitality and ensuring both responsible and safe game play.”

“We are proud to partner with the CFL and its local teams,” said Martin Collins, Chief Business Development Officer at Soft2Bet. “This partnership goes beyond visibility — it’s about building relevance and establishing a real connection with fans. Aligning with one of Canada’s most trusted leagues allows us to strengthen our bond with Ontarians and deliver a best-in-class sports betting and gaming experience through ToonieBet”.

Additionally, ToonieBet has been designated as an Official Authorized Gaming Operator of the CFL, allowing Soft2Bet to deliver gaming experiences with official CFL data and statistics to sportsbook users across Ontario through the ToonieBet platform.

ToonieBet will also serve as the presenting partner of CFL Fantasy and the Gametracker in Ontario on CFL.ca and LCF.ca, in addition to being the CFL’s odds provider on the league’s digital scoreboard.