Soft2Bet’s ToonieBet brand named Ottawa Senators' official online casino partner

Soft2Bet’s online casino brand ToonieBet has partnered with the Ottawa Senators, becoming the NHL team’s official online casino partner. With the team securing a playoff spot in the NHL, ToonieBet says it will be there "every step of the way" as its partner, engaging fans with exclusive giveaways, entertainment, and a premium casino experience.
                    
The Tooniebet brand launched in 2024 as part of iGaming turnkey solutions provider Soft2Bet. The company boasts a portfolio of 19 global licenses, including Ontario.

Highlights of the partnership include:

• In-arena & broadcast branding: Digitally enhanced dashboards for home and away games
• In-rink board signage for home games
• Virtual slot signage for various games
• Digital inventory throughout the Ottawa Senators site on NHL.com
• Direct fan engagement: Social contests and promotions hosted on Senators’ digital platforms
• Television broadcast branding: Digitally enhanced rink boards for home and away games
• In-arena rink board signage for home games                       

Martin Ballard, VP Corporate Partnerships of the Ottawa Senators, stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators.

"Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
                             
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: "Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario.

"In a short period, we have achieved impressive performance and retention results, with a primary focus on localized, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart."

By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet expects to connect with the team's fans in engaging ways while continuing to offer its "fast, localized online casino experience for players in Ottawa and across Ontario."
                    
Through this partnership, fans will also have the chance to win Senators merchandise and tickets. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet expects its brand to be highly visible to the team’s supporters.
                    
The NHL’s Ottawa Senators play at the Canadian Tire Centre in Kanata, just outside Canada’s capital. Since rejoining the league in 1992, the team has won a President’s Trophy, participated in a Stanley Cup Final, and had several Hall of Famers, such as Daniel Alfredsson and Marian Hossa.