Responsible betting and marketing: Insights from BetZillion CEO Sergio Collins

With online betting becoming a large part of the digital world, so comes the responsibility of protecting players online. BetZillion’s CEO, Sergio Collins, has helped to bring this safe betting environment to life. Thanks to his leadership, Betzillion has become a well-respected platform that bettors trust to find reliable betting sites. During the interview, Sergio shares his views on what responsible betting means, how BetZillion supports bettors to make smart decisions, and his hopes for a safer future for betting.

Q1. Sergio, thanks for joining us today. Can you start by telling us what responsible betting means to you and BetZillion?

Sergio Collins: “Thank you for having me. Giving players tools and information to make sure they bet responsibly is what responsible betting is. It’s about ensuring they understand the risks and that they also have easy access to features that help them to be in charge of their betting. BetZillion is a betting expert site that only reviews and lists truly legit betting sites to help people make informed choices. We aim to help users find platforms with the best resources that make betting fun, not a problem.”

Q2. What tools and features should a betting platform provide to ensure players are betting responsibly?

Sergio Collins: “A trusted betting website like BetZillion needs to incorporate vital player management tools which include expenditure limits together with the capacity to self-exclude along with time breaks to assist users with their betting responsibilities. Users can enjoy responsible betting through the platform features which enable them to establish limits and obtain critical information for decision-making. Reality checks serve as a vital feature of gaming platforms, indicating the duration of betting for both players and helping them recognize excessive gambling habits. BetZillion leads responsible betting efforts through our Responsible Gambling webpage, which provides complete information about self-exclusion features together with betting restriction options and professional help links from GamCare and GambleAware. BetZillion delivers these tools in conjunction with direct risk warnings to develop both secure and pleasurable betting conditions for the community .”

Q3. How does BetZillion select and recommend bookmakers that offer safe betting tools, like self-exclusion or spending limits?

Sergio Collins: "Bookmaker reviews at BetZillion hold paramount importance to our organization. Bookmaker reviews from our company contain a thorough analysis of sensible betting practices. Bookmakers either offer specific tools for self-betting control or use industry-recognized responsible gambling resources. Our platform only recommends platforms that have obtained proper licenses together with regulatory compliance while providing various responsible betting options. Our mission focuses on showing users the most promising internal and external features to enable secure, informed betting."

Q4. How does BetZillion educate players about the importance of responsible betting and the tools available through trusted bookmakers?

Sergio Collins: “We provide simple, easy-to-understand guides. They explain what safe betting involves and how to use the tools available on the platforms we recommend. We ensure players know how to use features like self-exclusion and setting betting limits. Our goal is to give bettors the information they need to make informed decisions. We want them to be able to bet responsibly and avoid situations where they might need help.”

Q5. What’s the most effective way to get players to take responsibility for their betting habits before they start? Do you think early education works?

Sergio Collins: "Early education is one of the best methods to avert problems in later years. With the right information given altogether, the players will make the right decision on their betting habits. We encourage players to understand the risks before they start and to familiarize themselves with the tools available to help them stay in control. Setting expectations early is a key part of responsible betting: betting should always be fun and controlled. If we can help players understand this before they start, we can prevent issues."

Q6. Many bettors see betting as entertainment. How do you make sure your marketing conveys the fun side of betting while also reminding players of the risks involved?

Sergio Collins: “Promoting betting as fun and exciting is what we believe in, but all the time in a responsible manner. Part of our marketing focuses on entertainment, but equally importantly, we also make clear the risk. We may also incorporate reminders that you set limits and stay in control of your betting habits. For example, in our guides and reviews, we also point out the tools to prevent players from betting irresponsibly by making them aware that betting should never be a way of earning money but rather a form of entertainment. It’s all about finding that balance between enjoyment and responsibility.”

Q7. How do you see the relationship between advertising and responsible betting? What steps should be taken to ensure ethical marketing?

Sergio Collins: “The betting industry is a place where advertising has to be handled with care. Although betting can be exciting, it should never mislead players or lead to harmful behavior. Ethical marketing is marketing that tells you the risks involved with betting. We believe that responsible betting messages should be included in any advertising, whether it’s on betting sites or other platforms. At BetZillion, we promote platforms that are upfront about the risks and give clear information on how to manage betting. We believe that marketing should emphasize a safe and enjoyable betting experience for the audience and responsible behavior.”

Q8. In your opinion, what are the most common misconceptions that both players and operators have about ensuring safe betting?

Sergio Collins: "One mistaken premise is that responsible betting is only just putting on some tools such as self-exclusion or limits on deposits. Granted, those tools are important, but safe betting goes beyond that: it teaches players about the risks involved, it is designed to offer support when necessary, and it advocates for players to take proper breaks when needed. An operator might think that providing tools will be enough. It is not just the tools, but the creation of environments that provide safe betting behaviors, provide education to the players, and give them that empowerment to reach for the tools when requested."

Q9. How do you feel about the use of influencers and social media in the betting world? Do you see any ethical issues in promoting betting on such platforms?

Sergio Collins: "Influencers and social media are powerful tools, but they come with a big responsibility. The key is making sure that betting is never glamorized or presented as a quick way to make money. Influencers must promote helpful resources and remind their audience about the risks. As I said before, at BetZillion, we believe that any promotion of betting, especially through influencers, should be balanced with messages about responsible betting. Social media posts or ads must highlight safe betting practices and direct people to support services if needed. This ensures that the promotion of betting is done in a responsible, ethical manner that prioritizes the well-being of the audience."

Q10. What role do partnerships with organizations dedicated to betting addiction play in your company? Could you give an example of a partnership that’s made a real difference?

Sergio Collins: “Addiction support organization partnerships are highly important. Of course, when it comes to addiction services, BetZillion itself doesn’t offer them directly, but we are very close to many organizations that focus on preventing and healing betting addiction. Links to these services appear in our guides; we include them there. One illustration of a positive working relationship is with GamCare, an expert support and resource associated with people with betting difficulties. Working together, we can provide the information and tools that players need to stay safe and know where to look if they need help.”

Q11. Is there a piece of advice you’d give to new players entering the betting world who might not fully understand the risks involved?

Sergio Collins: “Here's my advice: Always bet with money you can afford to lose, and set limits before you start. Remember, betting is entertainment, not a way to make money. It's easy to get carried away, but setting clear boundaries from the beginning can prevent a lot of stress later on. Take your time to explore the tools available to help you stay in control, and always be aware of how much time and money you're spending. And don't forget, it's fine to take a break whenever you need to.”

Q12. What’s the one change you hope to see across the entire betting industry in the next decade?

Sergio Collins: “I do hope that in the next decade, responsible betting is increasingly shaped into the culture of all betting platforms. I would like to see the industry more holistically adopting the stance that safe betting is not just about being able to provide tools but also about being able to establish a supportive, transparent environment around players. This will be done heavily by education and technology. The more we focus on early intervention, better tools, and clear, accessible support, the safer the industry will become for everyone.”

Key takeaways

That concludes our interview with Sergio Collins, CEO of BetZillion. From his answers, it’s clear that he’s passionate about helping players bet responsibly. Thanks to his leadership, BetZillion has become a go-to platform for safe betting. Moving forward, we can look forward to even more tools and information to keep betting safe and enjoyable.