Infingame integrates The Playa's AI-driven personalization tools into its aggregation platform

Infingame has entered into a partnership with The Playa to add its AI-driven personalization tools to its iGaming aggregation platform, with the companies targeting player engagement and retention initiatives for operators.

Under the agreement, Infingame will incorporate The Playa’s behavioral intelligence and real-time decision-making technology into its platform. The integration is intended to provide operators with player data analysis and engagement tools across different stages of the player lifecycle.

Infingame provides access to more than 16,000 games through a single API integration and includes engagement features such as tournaments, challenges, and analytics.

Through the partnership, The Playa’s personalization technology will be added to the platform, using player behavior analysis and engagement pattern detection to generate tailored recommendations intended to support retention, player lifetime value, and revenue metrics.

“Partnering with The Playa allows us to take our platform to the next level by embedding intelligent personalization directly into the player experience,” said Dmytro Kryvorchuk, COO at Infingame. “This collaboration strengthens our mission to help operators grow faster with smarter tools and deeper insights.”

Real-time player journeys

The collaboration combines Infingame’s game aggregation and gamification offering with The Playa’s AI personalization system, allowing operators to move from static segmentation models to real-time player journey management.

Infingame clients will gain access to personalized game recommendations and lobby experiences, identification of high-value players and churn risks, engagement strategies based on player data, and tools intended to improve acquisition efficiency and retention rates.

"Today's players expect the same level of relevance they get from Netflix or TikTok,” said Viktoriia Grygorenko, CEO at The Playa. “When you combine Infingame's scale and game diversity with our AI personalization layer, operators can finally deliver experiences that feel tailored to each player. That's where real engagement and long-term retention come from.”

Focus on personalization technology

The agreement comes as personalization tools continue to gain traction across the iGaming sector, with operators seeking automated systems that can adjust content and recommendations in real time.

Infingame operates a game aggregation platform that offers access to content from more than 150 providers through a single API integration. The platform is designed to help operators launch content without managing multiple integrations.

The Playa develops AI-based personalization tools for iGaming operators. Its platform can increase engagement, revenue, and ROMI by up to 25% through behavioral profiling, real-time signal detection, and customized player experiences.