DATA.BET strengthens sports capabilities with Infront partnership

Sportsbook solution supplier DATA.BET has expanded its tennis offering by integrating official sports data through a partnership with Infront, an official provider of sports data and content.

The company said the partnership is part of its ongoing product development strategy, which includes coverage expansion across key sports disciplines, with tennis playing a central role. 

The integration is powered by access to official data from transparent and reliable sources. DATA.BET’s clients will have the ability to expand tennis events and market, supporting consistent coverage and firm performance during peak activity.

As a result, operators can maintain player engagement and deliver a consistent betting experience across different competition levels, the provider noted.

“Tennis is among the top five most popular sports for our clients, which makes expanding coverage in this discipline a clear priority for DATA.BET,” said Otto Bonning, Head of Sales at DATA.BET. “By expanding our tennis coverage, we provide operators with deeper, year-round tennis coverage.” 

Officials reinforced that the new partnership is part of DATA.BET’s long-term strategy is to develop a scalable sportsbook solution across the main sports disciplines, supported by official data and content. Through it, the company continues to support clients' growth and strengthen the end-users ’ tennis offering. 

“Our collaboration with DATA.BET is part of our strategy to make sure that the whole betting market has access to official data, reaching as many sportsbooks as possible and making sure that their customers have a great offer in front of them, whilst also being protected by the usage of live fast-path official data from the umpire's chair,” said Diogo Almeida, Head of Sales at Infront Bettor.